All together there is reall what I call 4 fronts and I’ve told you about two of them so far; artists development and product development combined. Now we go to what I call the exposure areas. They are publicity, promotion and performance and why I call them exposure fronts is via the front that is a campaign for a record label to conduct where... - http://100ideas.tumblr.com/post...
Publish a photo-book with your memories from touring and recording and partying. See what Diplo has done with 129 Beats Per Minute. - http://www.amazon.com/128-Bea...
Social media sites are great tools for interacting with current fans and finding new ones, but you’ll want to get them signed-up to your mailing list so you can stay in touch with your fans over the long-term, regardless of which social media site is popular at the time. - http://100ideas.tumblr.com/post...
Launch a single every three months or so. Be always on (see this article by Ian Clifford).
Rihanna‘s manager said:
“Kids want new material all the time” and that “I think you become disposable when you put out an album every three years”. - http://100ideas.tumblr.com/post...
Make a video collection on Chill.com and promote it on your blog, your Facebook and Twitter accounts. Chill is a Pinterest for video, or a next-generation YouTube Channels - as I call it. You can make several collections like: - Official Videos - “Behind the scenes” and “Making Of” videos - “Sounds like my band” videos with other artists and bands... - http://100ideas.tumblr.com/post...