It's not just about meta-aggregation. For example, this very comment. There is new added value being created entirely within FriendFeed. Also, you make the point about wanting more human interaction. The challenge is that as all the social networks increase in pace and noise, it becomes harder to focus on any one person's tweets/etc. so you can be a better friend in person. I see FF as a way to cut through a lot of the noise so that you CAN be a better friend in the long run. - Mark Smithivas
Thanks Mark! Maybe we can sit down some day and you show me how you use FF; how you have it set up, etc. Perhaps I just need more exposure to it. - Matt Thommes
I think some of them are a little on the high side in the sense that, once you get rolling with a strategy and a routine, and are familiar with the tools you are using, some weeks you may spend significantly less time. Also, orgs should understand that they might have one person "listening and participating" and a different person building online community. - Laura Norvig
Laura - good point -- yes there is more time when you immerse, less when routine - and less when you split the load. - Beth Kanter
Are you the only person at work who likes to read blogs? Is it your job to sell things to people who would probably throw you out of their offices if you said the word "twitter?" Are you trying to reach audiences who've never visited a social networking website because they've heard those sites are used by no one but virus peddlers, sex fiends and 14 year old losers? - Jonathon D. Colman
Opening paragraph: "Selling management on the value of investing time and resources into building an online community using social media is a challenge, and you need all of the support you can get. One way to convey the value of corporate social media participation is to leverage published statistics about who’s using social media platforms and how they are using it. There have been a host of new studies published recently that you can use to help make the case for your own company’s involvement..." - Jonathon D. Colman
