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30 Lines
A strategic approach to your online brand.
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@
drintelmann
Yep, Columbus as of this weekend.
7 hours ago
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Using Google Apps for your org? You just got Google Groups, now part of the Apps suite -
http://googleblog.blogspot.com/2009...
(h/t @
jakrose
)
13 hours ago
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@
terrybean
11 pt Comic Sans ...it's the only way to go.
14 hours ago
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@
treypennington
No problem ... great points that communicators need to know!
14 hours ago
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@
terrybean
No, you just need to make the text multi-color. And maybe smaller ... fit more words on the page that way.
14 hours ago
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Your business, now on Google Earth. > RT @
mashable
: Place Pages Bring Rich Info to Google Earth -
http://mashable.com/2009...
14 hours ago
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@
drintelmann
Thanks! How have you been? I'm in C-bus this weekend ... need to plan a trip to T-town soon!
14 hours ago
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RT @
treypennington
: Okay, NOW Facebook Pages are worth investing in for your small business (or big one)
http://mashable.com/2009...
14 hours ago
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@
thepropertydiva
Varies by market. You may want to ping @
rentsentinel
.
15 hours ago
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Q6: People are shopping, they're in your store. Use this time to get your social media presence in front of them.
#smbiz
17 hours ago
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Q6: Not unique, but keep your message consistent across your social media profiles
#smbiz
17 hours ago
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Q5: If your office is slow, use the time to create content. Write blog posts, use video to interview staff. Build your presence.
#smbiz
17 hours ago
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@
SternalMrktg
Remember that 90% of WOM interactions are offline. Try pushing some of those interactions online.
#smbiz
17 hours ago
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@
firebelly
I like the idea of Easter eggs on a site. Give people a fun surprise/reward if they explore different parts of your site.
#smbiz
17 hours ago
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Q4: Make sure your message is still consistent across your web presence. (Website, Twitter background, Facebook page, etc.)
#smbiz
17 hours ago
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@
kathy_moore
All great points from @
ducttape
. Location is getting big fast, especially considering Google's announcements this week.
#smbiz
17 hours ago
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Q4: Look for ways to get your brand in front of on-the-go shoppers. Could you pull together the best local deals on @
foursquare
?
#smbiz
17 hours ago
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@
firebelly
Awesome idea. I like a lot of the mobile clubs I'm seeing. Planet Smoothie is a good example locally.
#smbiz
17 hours ago
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Q5: Your competitors are probably taking it slow, too. Use this time to stay in front of your clients. (Don't forget offline, too!)
#smbiz
17 hours ago
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Q6: Be an information hub for your audience. Reach out to them. What can you do to help them stay sane this month?
#smbiz
17 hours ago
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Q5: Understand your clients' schedule. Many professional businesses are slow during the holidays, so you need to catch them now.
#smbiz
17 hours ago
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@
OlindaServices
Thanks for joining the conversation ... let me know if you have any other questions!
#smbiz
17 hours ago
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@
smbiz
Thanks again for having me on the chat tonight! Happy holidays!
#smbiz
17 hours ago
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Q5: Holiday parties mean networking. Extend that online by making connections on LinkedIn, Plaxo, etc.
#smbiz
17 hours ago
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@
SternalMrktg
You too, and send my best to @
SternalPR
.
#smbiz
17 hours ago
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Q6: Try doing things like putting links to your social media sites on the bottom of receipts.
#smbiz
17 hours ago
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Q4: It may be a themed message, but you still should maintain your brand identity (colors, text treatments, etc.).
#smbiz
17 hours ago
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@
SternalMrktg
Completely agree. It's like the lights on the Griswold's house - so many lights, you forget what the house looks like.
#smbiz
17 hours ago
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@
OlindaServices
Sure, that's essentially what WebEx does for their clients to drive event registrations.
#smbiz
17 hours ago
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End the year on an upswing! Join me on
#smbiz
at 8 pm ET to discuss online marketing strategies for the holiday season.
19 hours ago
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Best of week from 30 Lines
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