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Good tutorial on how to use Google tools to help you identify the keywords necessary to create findable content - trey pennington

Good tutorial on how to use Google tools to help you identify the keywords necessary to create findable content - trey pennington

Update on how many are in each category of Forrester's Social Technographic Ladder (how many lurk and how many create) - trey pennington

Update on how many are in each category of Forrester's Social Technographic Ladder (how many lurk and how many create) - trey pennington

Darren Rowse talks about his early days of blogger, wanting to give it up, and how he stayed in the game. - trey pennington

Darren Rowse talks about his early days of blogger, wanting to give it up, and how he stayed in the game. - trey pennington

Great SEO tips for bloggers and good example of a sneeze page - trey pennington

Great SEO tips for bloggers and good example of a sneeze page - trey pennington

Slide presentation offering insight on how to understand buyer and on how to build personas (which are not the same as customer profiles). Interesting to see the connection between building profiles and translating goals. Worth exploring more. - trey pennington

Slide presentation offering insight on how to understand buyer and on how to build personas (which are not the same as customer profiles). Interesting to see the connection between building profiles and translating goals. Worth exploring more. - trey pennington

Favorite plugins from a fellow speaker - trey pennington

Ideas for content - trey pennington

Commercial plugins ($$) - trey pennington

Ideas for content - trey pennington

An option for running a membership site within wordpress - trey pennington

Note the blogroll along the left. Top flight bloggers there. - trey pennington

Notice how these are making "company" or "big org" blogs; not the domain of solopreneurs or independents. - trey pennington

Good blogger and his results - trey pennington

From a fellow speaker - trey pennington

An example of a good blogger's daily traffic - trey pennington

for the National Speakers Association unConference - trey pennington

By John Bell of LikeMinds - trey pennington

By John Bell of LikeMinds - trey pennington

http://toms.com is the main website for the company - trey pennington

http://toms.com is the main website for the company - trey pennington

DHC's website is http://dhccare.com DHC leverages their print catalog to send customers to their Facebook page to see more photos. The photos on the Facebook Page help communicate the Who We Are story and help customers feel like insiders. - trey pennington

DHC's website is http://dhccare.com DHC leverages their print catalog to send customers to their Facebook page to see more photos. The photos on the Facebook Page help communicate the Who We Are story and help customers feel like insiders. - trey pennington

The website doesn't do quite the job the display advertising does for Superocean. See the 2-page spread in the September 2010 issue of Fast Company magazine for a good illustration of a big brand effectively using storytelling. - trey pennington

The website doesn't do quite the job the display advertising does for Superocean. See the 2-page spread in the September 2010 issue of Fast Company magazine for a good illustration of a big brand effectively using storytelling. - trey pennington

By prolific, you mean insane and dangerous, right? - Louis Gray

Come to think of it, life in this social media age FEELS so much like running around with scissors all day long. - trey pennington