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Davina @3hats
Davina K. Brewer, I wear all the hats- PR, Marketing and Design. Having fun with social media. Freelancer, writer, traveler, wine lover, LSU Tiger.
I’m Confused. Should We Be Targeting On A Personalized Level or Generically? @C_Pappas http://thecontentcocktail.com/2012... <<-Hmm, think "YMMV."
Let the silence drive you. RT @mitchjoel Digital Tumbleweeds, Virtual Crickets http://www.twistimage.com/blog... via @cspenn
Cautionary tale on publicity stunts. @fidlerja1 on The Super Bowl Butterfinger Blow-Up http://www.marchpr.com/blog...
Hollywood gets PR right - mostly - in "Big Miracle" http://www.3hatscommunications.com/blog... {post}
Hello, Filter Bubble: Mentioned the Komen/PP bruhaha to someone and they went, "Huh? Whatcha talkin' about?" #justsaying
So many of these 'Terminated for Tweeting' stories. @AJC on Workplace social media policies http://www.ajc.com/lifesty...
Re: Top 5 email marketing programs you should be doing - http://www.whatcounts.com/2012...
"Funny, these may seem obvious but I wonder how many companies miss out on this? The flip side: depending on the business, would this many emails be overkill? For some businesses, it would be. Even retail, I know I've unsubscribed from the emails when I got 'day after the day after Arbor Day sale' emails. FWIW."
- Davina @3hats
Big Miracle, indeed: Hollywood almost gets PR right - http://www.3hatscommunications.com/blog...
LMAO at the @someecards Valentine's Day collection. Enjoy. http://www.someecards.com/valenti...
Yes, yes, and more yes. RT @Frank_Strong Is there a difference between influence and popularity? http://www.arikhanson.com/2012... via @arikhanson
Smart advice, but careful who's making the "Web work." RT @entmagazine Tips for Retooling Your Business http://www.entrepreneur.com/article...
5 apps to help small businesses get started http://www.charlotteobserver.com/2012... via @theobserver <<-Use Evernote, Dropbox.. getting tempted by Pinterest.
Nice read from @tylerorchard on how content popularity stifles creative development http://tylerorchard.wordpress.com/2012... via @jgombita
Sadly true. RT @marketingcharts SMBs Missing Opportunity to Integrate Email With Social http://www.marketingcharts.com/direct... via #Commentz
Re: Five Tips for Retooling Your Business | Entrepreneur.com - http://www.entrepreneur.com/article...
"This is some spot-on device. Efficiency is not an option anymore, especially for small businesses. Anything a company can do to cut costs while optimizing cash flow, value is a must. Absolutely love "Find your niche, your specialty, your unique opportunity. Reinvent yourself and focus on boosting profitability, instead of gross revenues." Those who fall on the "we've always done it that way" trap are now going to fail. That said, I gotta question "recruiting a college student" to make the Web work for a business. Many companies live and die by SEO, by the web, by social media and other communications initiatives. It takes someone with more than just a little technical know-how to manage those programs effectively and cost-efficiently, analyze GA in terms of marketing for the overall business plan, develop an engaged community that represents the brand in the public eye. FWIW."
- Davina @3hats
Well said. RT @byron_fernandez: Numbers are superfluous at best. It's how your audience is Engaging, captivated that matters Most ;) #BeYou
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