Davina @3hats

"Trying to shoe-horn an off-topic idea through the back door with a random hook or tie-in won't get it done. Having legitimate news, right for the reporter and media outlet is the best way. As you outline, that means reading and researching the writer/mag/blog, and getting them the right pitch for their audience. FWIW." - Davina @3hats

"Your Nordstrom example about using Twitter for customer service: my take-away is that they probably need a Twitter account dedicated to customer service, with a link to that department, other contact info. Separate some of the complaints from the general feed (and stop messing up so much). The problem with many companies’ “listening” policy is that they aren’t really hearing what folks have to say, they’re just waiting for their turn to speak (or “sell, sell”). Time to pay attention, have a plan for how you’ll respond, and why. FWIW." - Davina @3hats

"I'm torn on repeating my own tweets, every once in a while I search to see what others think about it. My policy was not to do so but I was reminded of Twitter's strength: it is real-time. The blog post I tweet at 10:30 a.m. is off the feed an hour later, GONE unless someone searches for my tweet or hashtag. So I've amended my policy, and I do occasionally RT a post, but I do include a "my latest blog" warning. I like the idea of your RTme tag, something short and easy to send. And ITA with you that some people tweet and RT themselves too much, I've stopped following. I figure if they have something that good to share, it'll get RT by someone I do follow. FWIW." - Davina @3hats