"This is some spot-on device. Efficiency is not an option anymore, especially for small businesses. Anything a company can do to cut costs while optimizing cash flow, value is a must. Absolutely love "Find your niche, your specialty, your unique opportunity. Reinvent yourself and focus on boosting profitability, instead of gross revenues." Those who fall on the "we've always done it that way" trap are now going to fail. That said, I gotta question "recruiting a college student" to make the Web work for a business. Many companies live and die by SEO, by the web, by social media and other communications initiatives. It takes someone with more than just a little technical know-how to manage those programs effectively and cost-efficiently, analyze GA in terms of marketing for the overall business plan, develop an engaged community that represents the brand in the public eye. FWIW." - Davina @3hats