"At the ReadWrite Real-Time Web Summit last Thursday, Jason Shellen, a former Google engineer and current Thing Labs CEO, sat down to talk with us about filtration and discovery on the real-time web."
- Mike Chelen
from Bookmarklet
Agencies should be looking at media companies less as vendors and more as partners that have access to talented content publishers. #859rtm - http://twitter.com/msteinm...
YouTube: Video annotations create storytelling experience allowing users to keep selecting from 2-3 videos to determine what's next #859rtm - http://twitter.com/msteinm...
#859rtm can't believe how good an event 859 was. Mark D'Arcy of Time Warner was awesome. i work with some of the best people you can find. - http://twitter.com/the_tq...
@NYT_JenPreston thanks for coming to the D'FCB RealTime Mktg event! Great way to kick off the program & have interesting follow-ups #859rtm - http://twitter.com/kskobac...
Content Integration Panel: Agencies know the brand and we know our platform and how to exploit it. Google/Hearst/TimeWarner #859rtm - http://twitter.com/msteinm...
"Want to tell a great brand story? Make a shit-hot ad." Mark D'Arcy, Time Warner Group. Sounded good coming out, but oh rly? #859rtm - http://twitter.com/fghnstn...
Google presentation at 8.5.9 day: YouTube video annotations not working but finally got going. Very contagious and simple idea. #859rtm - http://twitter.com/the_tq...
Pointroll doing sequential messaging w/ captured data to make future ad versions & repeat msging more personal w/ personalized info #859rtm - http://twitter.com/kskobac...
@Benji Agreed. Video views don't = TV viewers for that very reason. However views are a real measure vs. projected from ratings. #859rtm - http://twitter.com/msteinm...
Adobe: Utility widgets (desktop) may be better on engagement while more entertaining widgets better on going viral (social media) #859rtm - http://twitter.com/msteinm...
other exhibitors at Draftfcb event #859rtm besides StudioIMC include Google, Adobe, and others. If you want to stop by, direct msg me - http://twitter.com/jamestu...