Lyell E. Petersen › Comments

"Facebook is the master of the Social Graph. Sponsored Stories make the "accidental" become "purposeful." Before, FB users may or may not have seen friends' interactions with brands. Now brands have a better chance of getting that interaction promoted to the user via their social graph. I love it." - Lyell E. Petersen

"Facebook is the master of the Social Graph. Sponsored Stories make the "accidental" become "purposeful." Before, FB users may or may not have seen friends' interactions with brands. Now brands have a better chance of getting that interaction promoted to the user via their social graph. I love it." - Lyell E. Petersen

"Facebook is the master of the Social Graph. Sponsored Stories make the "accidental" become "purposeful." Before, FB users may or may not have seen friends' interactions with brands. Now brands have a better chance of getting that interaction promoted to the user via their social graph. I love it." - Lyell E. Petersen

"POTATO" - Lyell E. Petersen

"POTATO" - Lyell E. Petersen

Like Twitter, Instagram is a real-time social platform that enables popular images to rise to the surface quickly, both on its network and on the other social networks it is linked to. We doubt ... - Lyell E. Petersen

"In the great words of @RichTucker, "IF YOU DON'T FEED THE PUPPY, HE'LL DIE!"" - Lyell E. Petersen

"In the great words of @RichTucker, "IF YOU DON'T FEED THE PUPPY, HE'LL DIE!"" - Lyell E. Petersen

"In the great words of @RichTucker, "IF YOU DON'T FEED THE PUPPY, HE'LL DIE!"" - Lyell E. Petersen

We had been noticing our twitter fan base really getting in to Foursquare lately so I went about investigating the various badges that could be achieved and found the elusive Swarm badge at the bottom of a badge page, awarded for a gathering of 50 or more foursquare users. We thought it was a great idea, so we started searching the web for how the badge worked and got in touch with Foursquare who helped us out. Q: How did you organize/coordinate the event with foursquare? A: Total time considered, organizing the event took us about a week. - Lyell E. Petersen

We had been noticing our twitter fan base really getting in to Foursquare lately so I went about investigating the various badges that could be achieved and found the elusive Swarm badge at the bottom of a badge page, awarded for a gathering of 50 or more foursquare users. We thought it was a great idea, so we started searching the web for how the badge worked and got in touch with Foursquare who helped us out. Q: How did you organize/coordinate the event with foursquare? A: Total time considered, organizing the event took us about a week. - Lyell E. Petersen

Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total Foursquare users in the area). Even more impressive is the fact that the restaurant more than doubled its typical Sunday sales, with an increase of 110% that day. Read more: http://blog.hubspot.com/blog... - Lyell E. Petersen

Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total Foursquare users in the area). Even more impressive is the fact that the restaurant more than doubled its typical Sunday sales, with an increase of 110% that day. Read more: http://blog.hubspot.com/blog... - Lyell E. Petersen

Takeaway from @foursquare fun badge is "community engagement" 24 people checked-in to #prsa_di need 26 more for badge for all - Lyell E. Petersen

Takeaway from @foursquare fun badge is "community engagement" 24 people checked-in to #prsa_di need 26 more for badge for all - Lyell E. Petersen

participation in both the SPIN integration and Foursquare’s SXSW program was low. But here’s the weird part – Tuesday seemed to be the height of it. If you take a look at the number of SXSW badges unlocked, it’s pretty low – of the 16 conference-specific badges, only 7 had more than 1,000 unlocked and only two of those were unlocked more than 2,000 times. When you consider that those numbers comprise both the Interactive and Music conferences, that’s not very many check-ins. While 7,000+ users unlocked the first badge, Austin Explorer, by checking into 5 venues in the city, only slightly more than 1,500 were still checking in at the airport on the way out of town to earn the Survivor badge. Participation in SPIN’s program was even more dismal, with none of the four branded badges being unlocked by more than 50 users. - Lyell E. Petersen

participation in both the SPIN integration and Foursquare’s SXSW program was low. But here’s the weird part – Tuesday seemed to be the height of it. If you take a look at the number of SXSW badges unlocked, it’s pretty low – of the 16 conference-specific badges, only 7 had more than 1,000 unlocked and only two of those were unlocked more than 2,000 times. When you consider that those numbers comprise both the Interactive and Music conferences, that’s not very many check-ins. While 7,000+ users unlocked the first badge, Austin Explorer, by checking into 5 venues in the city, only slightly more than 1,500 were still checking in at the airport on the way out of town to earn the Survivor badge. Participation in SPIN’s program was even more dismal, with none of the four branded badges being unlocked by more than 50 users. - Lyell E. Petersen

20,135 badges in 3 weeks - Lyell E. Petersen

20,135 badges in 3 weeks - Lyell E. Petersen

This exclusive collaboration allowed Intel to track and build relationships with online influencers active on Foursquare at CES. With more than 400 cumulative check-in’s to Intel-affiliated locations and events, the collaboration was a breakout success and proved to be an interesting event-based model for brands looking to work with Foursquare. - Lyell E. Petersen

This exclusive collaboration allowed Intel to track and build relationships with online influencers active on Foursquare at CES. With more than 400 cumulative check-in’s to Intel-affiliated locations and events, the collaboration was a breakout success and proved to be an interesting event-based model for brands looking to work with Foursquare. - Lyell E. Petersen

To understand FourSquare's emergent business value, you've got to think of it as a social business application, the backbone of which is measurement. - Lyell E. Petersen

the glaring fatal flaw of Foursquare became too apparent. Sitting at the Starbucks in Mary Brickell Village — a dense retail hub near downtown Miami — I tried to to check-in my location on Foursquare. Here’s a sampling of what the app listed as possible places where I might be: Starbuvks Cafe Sci Sci — twice Balans — twice Baru Urbano — twice Rosinella’s — twice Sushi Siam — twice Well, you get the picture. The whole premise of Foursquare depends on the ability of the user to check into a place and gain points. The value proposition for businesses — future value, since I don’t know many businesses locally that are enjoying much traffic from Foursquare yet — is that people will flock to and spend money at the places their friends or acquaintances frequent. And while that premise is appealing, and the game can be fun, the quality control just isn’t there right now. - Lyell E. Petersen

Crowley says that he actually expected to only have about 30,000 users in the first year. Now, with more than a million users, Crowley “sees a path to ten million users,” but isn’t sure we’ll see Foursquare go as mainstream as Facebook or Twitter. - Lyell E. Petersen

To understand FourSquare's emergent business value, you've got to think of it as a social business application, the backbone of which is measurement. - Lyell E. Petersen

There are a number of reasons why the Starbucks nationwide mayor reward is significant. It’s a first for both Foursquare and the coffee retailer, and will likely bring mass attention to the marketing possibilities of the location-sharing trend. - Lyell E. Petersen

now I’ll tell my friends (on Twitter and Facebook) that I’m there and they’ll follow. - Lyell E. Petersen

there is one reason that all that local data makes sense for small towns: tourism. Your visitors don't know every club and restaurant. They want your recommendations. They'd like to see photos before they ever step foot inside. They don't know how to tell if that little diner is a wonderful dive, or a hideous pit, without some reviews on UrbanSpoon, etc. - Lyell E. Petersen

The problem is not in getting the client to see the potential and realize the value. The hard part is in the implementation. - Lyell E. Petersen

Foursquare is a location based social network that incorporates gaming elements. - Lyell E. Petersen