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Alex Azzi
List of cognitive biases - Wikipedia, the free encyclopedia - http://en.wikipedia.org/wiki...
A cognitive bias is a pattern of deviation in judgment that occurs in particular situations. Implicit in the concept of a "pattern of deviation" is a standard of comparison; this may be the judgment of people outside those particular situations, or may be a set of independently verifiable facts. The existence of some of these cognitive biases has been verified empirically in the field of psychology. - Alex Azzi