HubSpot's Website Grader: Report for aardling.com (November 06, 2009 at 02:38 PM). A website grade of 97.9/100 for aardling.com means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 97.9% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others. - Stijn