"AcrossAir’s new app is a partnership with beer maker Stella Artois that lets you hold up your phone, pan around and see info tags superimposed over your surroundings pointing to nearby bars serving its beer. It will be a free app tracking 80,000 bars in the U.S., with Stella Artois pulling the data from its distribution database. So how did AcrossAir start turning a profit? It relies on advertising, paid apps and partnerships like this Stella Artois deal." - Alan Cheslow from Bookmarklet