"Mobile media company JiWire and satellite broadband provider Row 44 are teaming up to deliver an in-flight Wi-Fi system that will come to you for free via advertising support. Southwest and Alaska Airlines have already begun to test the new service, which will make it possible for advertisers to target the coveted “business traveler” demographic in exchange for free Wi-Fi. The system is expected to launch fully on at least those two airlines this fall." - Alan Cheslow from Bookmarklet