One of the biggest fears for any business is being able to stay in business. Generating business, even with a stellar product or service, can be difficult. Advertising is critical to growth and bringing in new customers and/or clientele. The knee jerk reaction is to flood the public with your product or service. Aggressive spending for business cards, fliers, phone book ads, commercials, mailers, and the list goes on. The question then becomes this: with the thousands of dollars going out every month, how does one track which advertisements are effective? - ACI Call Tracking