'...once social media makes you aware of the ability to document your life as it is happening, it changes what you experience; you begin directing your life as if it were a documentary, choosing what to do in part on the basis of how it can be represented later. Once we have a channel, we live so as to fill it with content, and that content is more self-consciously molded to suit desired audiences and enhance one’s watchability—it’s “curated” with an eye to make oneself more followable, more relevant. The stake is our status as a unique individual; other people may be products of the system but not us; we are self-created. We don’t want to admit that we are being determined to a degree by our media use, so we instead struggle to do the impossible and deliberately communicate authenticity, try to communicate in such a way – communicate something so genuine and real and uncompromising perhaps – that can make ourselves believe that it’s not totally obvious that we are posing for the... - Adam Crowe