'“Authenticity” is another metric in the attention economy, measuring how believable one is to oneself in the process of broadcasting oneself. I’d expect that soon “authenticity” will be a literal metric, measuring the data trail one produces at one point of time with some earlier point to detect the degree of drift. ...a networked self could have some solidity that renders the performative nature of identity operate beyond questions of genuineness or authenticity. ...adopters can take solace in sending out their “Profile” to perform our cemented identity within various social networks. Once you accept that Facebook’s data collection roots you, you are “free” to be absent from social rituals but be present nonetheless. Welcome to the new intimacy. -- In Alone Together, Turkle fuses a section about sociable robots with a section about social media usage to basically argue this: social media accustom us to instrumentalized friendship, and once we are used to that, we are open to... - Adam Crowe