'Lana del Rey, in other words, is a pop musician who has been manufactured as a pop musician. In that, she is no different from Beyoncé or Gaga or Madonna or any other musical act that has ever existed ever. Music is manufacturing. Music is performance. Music is spectacle. It lives and dies on its ability to combine sincerity and falsity in approximately appropriate ratios. And so, inevitably, it has introduced many an artist to the business end of the hype cycle. Lana, however, is different from her counterparts in one particular way: She found her current fame, such as it is, on YouTube. She is not a celebrity so much as she is an Internet celebrity. And, as an Internet celebrity, Lana-née-Lizzie is not just a product; she is a possession. She is, in a very real sense, ours. We, the Internet – we buzzing democracy of views and virality – created her. We have made her both what she is and more than what she is, aura and reproduction in one, a celebrity forged in the fire of 26... - Adam Crowe