The Hipstamatic and Instagram filters were designed with clear goals in mind: to emulate certain retro-camera aesthetics, to serve as starting points and inspirations for photographs. Or more succinctly: they were built to be used. If you find yourself creating something, and you don't understand how it will be used, and you don't plan on using it yourself, then it's time to take a few steps back and reevaluate what you're doing. " - Adewale Oshineye