Adriano Gasparri

What you have to do is Open many accounts for every persons in your management team, unleash their power to conversate togheter and with customers: they are your values, they are your brand! - Adriano Gasparri

Il problema è che le corporate pensano che l'identità sia "quello che vorrei essere" e non "quello che sono in realtà": i SN fanno a pezzi quest'illusione. Prima o poi dovranno affrontare la realtà e ripensare se stesse e le proprie dinamiche comunicative - Piero Tagliapietra

I tend surround myself with business and thought leaders, along with a great mix of Digital Strategy Rockstars. These business leaders and Rockstars leverage Social Media to help grow both their business and their clients businesses. At the same time I run into daily Social Media People that talk all about Social Media Stuff and dont understand business principles behind their message. - Adriano Gasparri

"Social media marketers are drowning in a sea of metrics and most marketers measure pretty much the same metrics, no matter what their objective".. I cannot agree more... - Adriano Gasparri

Thus, social media is not a solo act. Its best as part of a jazz combo. Instead of thinking of social media as a freestanding tactic, first consider how you can add social media components to your existing marketing initiatives. - Adriano Gasparri

anch io.. perchè bloccata a casa dall'influenza (sigh) - Aurora®