Adriano Gasparri

If you come across a really good candidate, he/she will be all over social media. She/he understands this is a game changing thing and has taken steps to learn, integrate, adapt, even coach the team, and get results already. - Adriano Gasparri

Intranet 2.0 (social media on the corporate intranet) has not only become a collection of mainstream technologies, it has become a necessity for organizations that want to be an employer of choice. - Adriano Gasparri

Introducing Enterprise 2.0 approaches may help shift the emphasis from business process re-engineering to business process re-energizing. - Adriano Gasparri

If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose? - Adriano Gasparri

As consumers continue to use search engines as the primary tool for researching products/services and for finding solutions to their problems, are small business owners keeping pace with a commitment to search engine marketing (SEM)? - Adriano Gasparri

The purchase funnel has always been one of the main tenets of marketing theory. - Adriano Gasparri

La parte tecnica di un progetto SEO ha come elemento classico di ottimizzazione di un CMS la razionalizzazione della gestione delle URL: molto spesso, infatti i CMS hanno una gestione dei nomi delle pagine non proprio ottimali e ci si trova davanti alla necessità di dover effettuare interventi di modifica del CMS per poter raggiungere dei risultati. - Adriano Gasparri

There are a lot of parallels between Google AdWords and SEO, and a lot of the beginner mistakes are the same for both traffic acquisition strategies - Adriano Gasparri