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Saving Content Recommendation From A Click Bait Fate -
IPG Q2: Digital Spend Exceeds Network Spend For The First Time -
Video Ad DSP TubeMogul Makes NASDAQ Debut -
For Social Media Leads, Automation Begets Automation -
Facebook Tests A Buy Button; Time's Native Team -
Apple’s New Push To Randomize MAC Addresses: What’s The Impact On Ad Tech? -
Another Chapter For Triggit, As Facebook-Only DSP Pivots To Native -
Oracle’s Kevin Akeroyd: Without Data, You're Chasing Unicorns -
Is Digital Marketing The Next Candidate For ‘Friction Disruption’? -
TubeMogul Prices IPO Shares Lower, Valuation Shrinks To $244M -
For Advertisers in China, It’s Android or Go Home -'s TV Conversion Tracking; Yahoo Ad Problem Musings -
Location Precision: The Good, The Bad And The Ugly -
Axonix CEO: “Mobile Will Appear Out Of Nowhere in LatAm” -
DoubleClick Puts Publishers, Advertisers On Level Viewability Playing Field -
How AmEx Builds Data Integrations With VeriFone, Uber And TripAdvisor -
Ad Fraudsters Hit Vertical Vulnerabilities -
TellApart, Freshplum And The Media-Marketing Tech Mergers That Just Won’t Stop -
Ebay Ads Exec Machinations; Google's Active View Available In Reports -
Fútbol, Football And A Move Past Last-Touch Attribution -
Yahoo's Display Revenue Falls Again, And Marissa Mayer Is 'Not Satisfied' -
Nielsen’s Metrics Go Mobile (Officially) -
Independence Drives Performance At -
Remember The Titan: Email Marketing’s Programmatic Pivot -
Garbage In, Garbage Out: Why Smart Trafficking Matters So Much -
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