For OppenheimerFunds, Brand Advertising Is A Mixed Bag Of Traditional, Digital Place-Based Media -
Ex-Zynga Developers Apply Lessons Learned To App Monetization On Facebook -
MediaMath’s Adroit To Super-Charge Data Co-Op Via Acquisition Of Analytics Company Arcametrics -
Not Your Daddy’s Database Manager: KBM Group Wants To Be A Strategic Partner -
These Trends Are Disrupting The Ad Industry. Are You Looking at Them Wrong? -
Eliminate The Word “Remnant” From Your Yield Strategy -
Ad Tech Is Growing; Rocket Fuel's Traffic Quality Tool -
Q3: Criteo Celebrates First IPO Birthday With Record Revenue, Client Growth -
TripAdvisor ‘Winning On Mobile,’ But Won't Talk Monetization -
Alibaba Helped By Revenue From Display Ads And Mobile -
PlaceIQ Preps For Next Step, Hires Experian’s Nadya Kohl -
Publicis To Acquire Sapient In $3.7B Cash Deal -
NBCUniversal’s Evolving Media Empire Hinges On A Marriage Of Data and Premium Content -
URL Masking Enables Fraud; WPP The Trendsetter -
AOL’s Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache -
Can Facebook Overtake Google And Fix Cross-Channel Marketing? -
How TheStreet Blends Custom And Programmatic Sales -
Eyeview Wants To Personalize Online Video Like Display And Search -
Publishers Need To Help Brands Move Beyond The CTR -
Kraft On Digital; Instagram Debuts Video Ads -
LinkedIn Q3: Marketing Solutions Revenue Up 45% As Bizo Integration Continues -
Q3: Neustar’s Marketing Services Rockets Ahead – Just Not Fast Enough -
Programmatic Co-opetition: A Smarter Way For Insurers To Serve Ads -
First Party Data Dynamics for Marketers -
First Party Data Dynamics for Marketers
The Next Frontier of Programmatic -
The Next Frontier of Programmatic
MoPub Makes Native Easier; Blue Skies For Beacons -
Other ways to read this feed:Feed readerFacebook