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TubeMogul Prices IPO Shares Lower, Valuation Shrinks To $244M -
Oracle’s Kevin Akeroyd: Without Data, You're Chasing Unicorns -
Is Digital Marketing The Next Candidate For ‘Friction Disruption’? -
For Advertisers in China, It’s Android or Go Home -'s TV Conversion Tracking; Yahoo Ad Problem Musings -
Location Precision: The Good, The Bad And The Ugly -
Axonix CEO: “Mobile Will Appear Out Of Nowhere in LatAm” -
DoubleClick Puts Publishers, Advertisers On Level Viewability Playing Field -
How AmEx Builds Data Integrations With VeriFone, Uber And TripAdvisor -
Ad Fraudsters Hit Vertical Vulnerabilities -
TellApart, Freshplum And The Media-Marketing Tech Mergers That Just Won’t Stop -
Fútbol, Football And A Move Past Last-Touch Attribution -
Ebay Ads Exec Machinations; Google's Active View Available In Reports -
Yahoo's Display Revenue Falls Again, And Marissa Mayer Is 'Not Satisfied' -
Nielsen’s Metrics Go Mobile (Officially) -
Independence Drives Performance At -
Remember The Titan: Email Marketing’s Programmatic Pivot -
Garbage In, Garbage Out: Why Smart Trafficking Matters So Much -
NY Times On Yahoo's Native Ads; German News Sites Take On Google -
Dynamic Yield Raises $12M Series B; Plots US, European Expansion -
How Mondelēz Exec B. Bonin Bough Is Trying To Win The Data Arms Race -
How Is Data Science Changing Your Ad Business? Let Us Count The Ways -
Twitter, Viacom And WPP Adapt To The Changing Face Of Content Consumption -
Videoplaza Inks Broadcast Deals In European Private Marketplace Push -
Wunderman CEO Daniel Morel: “Not Enough Ad Dollars To Support Everything Out There.” -
Can Redlining Offer Clues To Balancing Big Data And Privacy? -
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