For businesses who maintain a web presence, the survey's findings highlight the potential consequences of ignoring the mobile web. There are more people surfing mobile sites than ever before - 56.9 million as of July, according to Nielsen. Companies who haven't given consideration to their mobile websites aren't just losing customers for that initial attempted transaction that goes bad - they're possibly losing those customers for good seeing as how many of those frustrated users claim they won't ever return to the site in question. - Amy Gahran

Too bad it didn't say what phones were used so we'd semi-know what browsers were used and what the experience was. The speed and experience on the iPhone seems pretty good. As far as claiming they'll never return - That's questionable and is only a factor if ones' competitors have a better mobile site for them to go to and that's unlikely. A lot of the answers are unrealistic - like as fast as their desktop - but then the questions might have been slued since the study was done by an optimization company. - PXLated

another great reason for companies to embrace SM such as twitter or facebook, which have skilled developers optimizing the interface for various platforms - Mike Chelen