Murdoch himself was responsible for dealing the company the first in a series of blows. On a 2007 News Corp earnings call, a punchy Murdoch told analysts that Fox Interactive Media would generate $1bn in revenues for the 2008 fiscal year (up from about $550m in 2007). With MySpace representing almost all of Fox Interactive’s revenues, the implication was clear: Murdoch thought MySpace’s meteoric rise would continue. There was only one problem: the MySpace management team had no idea Murdoch had set them a new target until he opened his mouth. “It came out of thin air,” says a former MySpace executive. At a stroke, the site’s free-wheeling, entrepreneurial days were over: it had to perform exactly as expected – or else. via ft.com Permalink | Leave a comment  » - Michael Air