"Today I interviewed Victor Henning, the co-founder of Mendeley, a very popular desktop app for researchers that indexes your PDFs, provides social reading and researching tools, and aggregates anonymized information about what researchers are actually reading and annotating. There’s a lot packed into Mendeley, all designed to help researchers find out what they need to know, primarily though social means." - AJCann from Bookmarklet

This is really stupid on my part, but I never thought about anonymization on Mendeley before. The first time I ever showed a scientist a social bookmarking application, their eyes lit up. When I asked what they liked, they said "This is great. I can see what everyone else is reading but they can't see what I'm reading". I tried to explain that it doesn't work like that. Except that #Mendeley sort of does. Doh. - AJCann

"I can see what everyone else is reading but they can't see what I'm reading" -- I don't get it. What is appealing about that? - Bill Hooker

Regarded as a competitive advantage. - AJCann from iPod

Oh, I geddit. Ugh. - Bill Hooker