Oh. Wow. Now if it were surfaced as a web service I'd say we've seen the next stage of evolution for Friendfeed. - Cameron Neylon

Would the interaction model stand up on a desktop. - Deepak Singh from iPhone

Likewise... whos behind this? It's not Apple, right? This should scare FaceBook if FlipBoard indeed start supporting any RSS input, like FriendFeed does... and I hope to see other clients too... this would be a killer web app... (like Cameron says) - Egon Willighagen

As I commented elsewhere ... "as it's content filtered by your social network, I can see some value in Flipboard as a concept! But it'd be more compelling if it was a browser-based web app rather than an iPad app. - Chris Jobling

Don't know how well it would work on a desktop, but I can see it on a phone and I think you could make it work on a desktop with a bit of redesign. It's the hooking into and cleverly redisplaying information from social contacts that got me. - Cameron Neylon from twhirl

Wow indeed. Seems like Flipboard was only launched on Tuesday. This review from PC Magazine went out two hours ago:- http://www.pcmag.com/article... They are on Twitter http://twitter.com/flipboard - Graham Steel

Nice idea, but I wish they would have shown more about how the app actually works, instead of how a touchscreen interface works. </rant> - Mr. Gunn

I have been using Flipboard for a few days and I really like it. The reading experience on the iPad is very nice, wouldn't work on a notebook, desktop computer or phone. Because the system is totally overloaded, couldn't connect y Twitter and Facebook accounts yet. Would like to see a FlipScience channel. - Martin Fenner

Sounds like Flipboard is going to be analogous to Twitter - demand lead to constant failwhale ;-) - AJCann