"After bantering back and forth with some folks we came to the conclusion that what Klout really measures is activity, not engagement and not influence. But clearly it's being used by some to measure the latter. That's where I'm in a bit of a conundrum. I don't particularly like the metric but with the integration of Google+ my Klout is now a pretty decent 78. Now, I'm not going to change what I do to move this number. And I'm reticent to publicize my Klout score even though it potentially could help in the sales funnel for my boutique agency. It just feel hypocritical to not believe in a metric and yet use it at the same time. Finally, do I even want the clients who only want to work with me because of my Klout score. Who think that I must know SEO because of that number instead of my track record and work? Who may actually believe I have more Klout than Matt Cutts? Probably not. Maybe that's a bad business decision. I don't know and maybe I'll revisit it and change my mind, but for..." - AJ Kohn