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AJ Kohn › Comments

AJ Kohn
Re: The False Narratives We Tell Ourselves - http://moz.com/rand...
"Like a lot of your personal pieces this resonates with me. I think of these thoughts as dark gremlins. They sit there snidely and insist that things are a certain way. They're just there in the back of your mind, chattering away. Not literally (thinking of Rob Lowe on Parks and Recreation) but ... it's a material thing. I've spent a fair amount of time identifying these dark gremlins, identifying the negative thinking. For me a perfect example was getting over the fear of speaking at conferences. Because the dark gremlins start telling you that no one really wants to hear from you, that people are going to hate your deck, that they're going to laugh at you, that they're going to think you look bad etc. But that's pure crap. You think back to how YOU respond to people when they present. Or course you might have an opinion but it's rarely that polarized and you usually give them a ton of credit for trying - for DOING. Even more though is the fact that you're thinking less about you and..." - AJ Kohn
AJ Kohn
Re: Google Still Doing At Least 1 Trillion Searches Per Year - http://searchengineland.com/google-...
"What IS with the December numbers Danny? I got the numbers from the cache version of the page but ... it makes me wonder if comScore may correct them or something. Until then I can release my next graph with does tell an interesting story. And when exactly are we going to get a reliable - or at least a consistent - measure of mobile search. It's clearly a major area of growth but is it bigger or smaller than a breadbox?" - AJ Kohn
AJ Kohn
Re: On Being Wrong and Not Knowing the Answer - http://moz.com/rand...
"You build a whole lot more trust when you say "I don't know" rather than try to manufacture and stitch together some half-ass answer. If you're an expert, it actually helps your credibility because people are more likely to trust you when you DO know the answer. The person who seemingly knows everything all the time quickly loses trust and is tuned out. Hey, and nobody likes a know-it-all, right?" - AJ Kohn
AJ Kohn
Re: Marissa Mayer Is Off The Rails - http://stoweboyd.com/post...
"I have no in-depth knowledge of these activities so they could be as horrible as they are described. But ... the Yahoo! culture she inherited was absolutely poisonous and everyone in Silicon Valley knew about it. People might work there for a year to get a 'name' on their resume and then they were gone. Sort of a double-whammy of awful. So I can understand doing some unconventional things to shed the company of those who continue to promote that old culture. Is it being done nicely? Probably not. But then again, is there really a nice way to do it? Particularly when you're under the gun from 'the street' to produce? Turning Yahoo around is a titanic task but Tumblr, Summly, Aviate, Vizify and Flurry (among others) point to a strategy to capture mobile content attention through better formatted and recommended content. Then toss in the five year deal Yahoo signed with Firefox (new search default) and think about whether Yahoo might decide to get back into the search game for real and..." - AJ Kohn
AJ Kohn
Re: Top 20 Social Media Articles of 2014 - http://upcity.com/blog...
"Thanks so much for including me in your list of top 20 social media articles for 2014. It's great to be among such great company." - AJ Kohn
AJ Kohn
JS Pixel - How many users have Javascript disabled? - http://howmanyusershavejavascr...
We count the visits from each country and calculate the percentage of visitors browsing with JavaScript disabled. This is done by counting the requests for the JSPixel image, which increases the liklihood that requests are from real users rather than Bots or Spiders. - AJ Kohn
AJ Kohn
Re: This Is Why I Bike 80 Miles a Week - http://michaelwroberts.com/content...
"I'm so sorry to hear about your daughter. That's got to be gut wrenching to see her go through that type of chronic ordeal. But your positive attitude is inspiring and your message that you can take action to make things better are important. In the face of so much chaos being able to do something is not only good for your family but good for your own mental health. Support from your friends, family and community is also huge. I've felt that myself. And it is a great reminder that acting locally - helping that person just a little bit - can make a huge difference. I knew that before my diagnosis but seeing it in action - whether it's relatives researching doctors for me, my parents babysitting while I go for tests or a neighbor picking up our daughter for school in the morning when my wife and I were just spent after another night in the ER ... those small things are so powerful. So I too am grateful for all that I have - and I have an abundance - no doubt about that. I wish you and..." - AJ Kohn
AJ Kohn
Re: Focus On User Group Uses Google Algorithm To Attack Map Pack - http://searchengineland.com/consort...
"Humm, I don't quite subscribe to the two wrongs model of thinking. And why wouldn't I get the most out of all of those channels? Or decide not to and go with Yahoo, Vimeo, Firefox, iOS and iTunes. Should NBC Universal be penalized for having cable, broadcast, digital and film divisions? I haven't written specific blog posts railing against these things but I've mentioned them in posts. And my most recent piece isn't exactly sunshine and flowers (http://www.blindfiveyearold.co.... Google's not perfect by any stretch of the imagination. But I don't fault them for being aggressive in conducting their business and innovating in multiple verticals." - AJ Kohn
AJ Kohn
Re: Focus On User Group Uses Google Algorithm To Attack Map Pack - http://searchengineland.com/consort...
"Doesn't seem like this is going to be a productive dialog. But I'll give it another go. I didn't say Microsoft should be regulated and fined did I? And I'm not sure how Google is regulating online marketing by others. They are a marketing channel that you work to get the most out of. But it's their channel. Just like on TV, CBS might have some rules like - you can't have an ad in the middle of a show that hides the actual show in progress. Or maybe even that they don't promote shows on Fox. You want to poke at Google then lets talk price floors of CPCs during Q4 and dark patterns in their AdWords product." - AJ Kohn
AJ Kohn
Re: Focus On User Group Uses Google Algorithm To Attack Map Pack - http://searchengineland.com/consort...
"No, the comment was solid as is, thanks. Your interpretation seems to be that marketing should be regulated. Should we ban Google from marketing their search engine? Sure, Google did everything they could to break up the browser monopoly. What would you have done if you were at the helm? But even with that 'choice' crap they figured out the best way to disrupt it was to simply offer a better browser. Remember, Microsoft could have outbid Google for the Mozilla contract. They just didn't. And you can lead a horse to water but you can't force it to drink. So if all the marketing muscle leads to a poor experience then those people won't stick around. (See #scroogled campaign.) So Yelp and these folks are more than welcome to try this approach. More power to them. It's a free country. But in the end they're focused on the wrong things, the things that won't change their business or their reliance on Google. Marketing and product innovation FTW. http://www.skrenta.com/2011/09..." - AJ Kohn
AJ Kohn
Re: Focus On User Group Uses Google Algorithm To Attack Map Pack - http://searchengineland.com/consort...
"So we should ban Google from doing biz dev deals and exploring other ways to go to market? We're saying we should tie a hand behind Google's back because they've been smart about how they've built their business? Didn't some other search engine have a supposedly unfair advantage with a browser bundle default? But ... that browser kinda sucked and so did its search engine so when exposed to alternatives people switched. I can see it now. A landscape where Google wasn't the default in Firefox and for that reason Firefox never really caught on (money being an issue for them) and no Chrome because that's just unfair to have ... you know, what the other guys have going for them. Yes, a world still on IE6 searching fruitlessly on Bing 0.5. Funny, Yelp may not have turned into the bland monster it is if this happened so maybe you're onto something. Don't hate the player, hate the game." - AJ Kohn
AJ Kohn
Re: Focus On User Group Uses Google Algorithm To Attack Map Pack - http://searchengineland.com/consort...
"Right, because Yelp is SO under-represented in search results as it stands. I always want 4-7 Yelp results when I'm looking for a local search result. https://www.google.com/search?... And the number of reviews is a specious argument. More is not better. Better reviews and a better way to find the best reviews, the ones that are meaningful to me, are what matters. Yelp fails there too IMO. Finally, stop focusing on search and start focusing on retaining your visitors and getting them to come back directly. Maybe the reason they're searching on Google is because they don't think your sites are all that and a bag of chips." - AJ Kohn
AJ Kohn
Choose obvious over clever every time. - AJ Kohn
AJ Kohn
Re: How to Use the New Twitter Analytics Dashboard - http://www.convinceandconvert.com/social-...
"No problem. Glad I could help point you in the right direction. Lots of fun stuff you can do with the data and I'm hopeful that some Excel gurus out there will start playing with it and contribute additional ideas." - AJ Kohn
AJ Kohn
Re: How to Use the New Twitter Analytics Dashboard - http://www.convinceandconvert.com/social-...
"Yes @Zack Lim, since I wrote this post the analytics package is now available to everyone and is far more easily accessed. In addition, you might want to check out the 'Websites' option which allows you to see all Tweets from a website. All it takes is the addition of a meta tag in the head of your site. Thanks for your kind words and happy analyzing." - AJ Kohn
AJ Kohn
Re: A Long, Ugly Year of Depression That’s Finally Fading - http://moz.com/rand...
"We're not close but I've talked with you enough and watched you long enough to have noticed that you were ... unhappy for some time. But as an acquaintance it's bloody difficult to do anything about that. "Hey Rand, why so serious?" Yeah, that's not going to happen. So I was happy when you stepped down as CEO because you seemed ... lighter. I didn't really care what it meant to Moz. I just knew that someone who I thought was smart and generous had gotten rid of that dark rainy cloud following him around. Like @Will Critchlow seeing you blog about this makes me feel like you're healing. Now, I don't know if I've ever been depressed. I had a breakdown in 2003 after my wife had a miscarriage and being severely unhappy being in the fallback job I took during the dot bomb nuclear winter - literally sobbing uncontrollably at work. And I totally get the mindset of magnifying the negatives and rationalizing away the positives. I did it (and still do to some extent) for years. My employment..." - AJ Kohn
AJ Kohn
Practical Lessons from Predicting Clicks on Ads at Facebook - https://www.facebook.com/publica...
Not surprisingly, the most important thing is to have the right features: those capturing historical information about the user or ad dominate other types of features. Once we have the right features and the right model (decisions trees plus logistic regression), other factors play small roles (though even small improvements are important at scale). Picking the optimal handling for data freshness, learning rate schema and data sampling improve the model slightly, though much less than adding a high-value feature, or picking the right model to begin with. - AJ Kohn
AJ Kohn
Building a deeper understanding of images | Research Blog - http://googleresearch.blogspot.com/2014...
These technological advances will enable even better image understanding on our side and the progress is directly transferable to Google products such as photo search, image search, YouTube, self-driving cars, and any place where it is useful to understand what is in an image as well as where things are. - AJ Kohn
AJ Kohn
Re: Google Authorship May Be Dead, But Author Rank Is Not - http://searchengineland.com/google-...
"Correct @Aaron Bradley. I actually covered that in my 2012 presentation on Rel=Author at SMX West. http://bit.ly/VW7Yf7" - AJ Kohn
AJ Kohn
IBM Research: Brain-inspired Chip - http://www.research.ibm.com/article...
The architecture can solve a wide class of problems from vision, audition, and multi-sensory fusion, and has the potential to revolutionize the computer industry by integrating brain-like capability into devices where computation is constrained by power and speed. These systems can efficiently process high-dimensional, noisy sensory data in real time, while consuming orders of magnitude less power than conventional computer architectures. On one hand, with portable devices: think smart phones, sensor networks, self-driving automobiles, robots, public safety, medical imaging, real-time video analysis, signal processing, olfactory detection, and digital pathology. - AJ Kohn
AJ Kohn
Re: Google My Business Profiles Start Ranking In Non-Branded Searches - https://www.venndigital.co.uk/blog...
"Interesting observations here Andrew. It makes sense that Google would start doing this. The Google My Business profile gives Google geography and category information. From there it's just a hop, skip and a jump to matching it up with query syntax. The intriguing part is the idea that the highest natural result that has this knowledge graph connection via Google My Business is also given a Knowledge Panel treatment. If that pattern holds then it's a huge advantage for that business." - AJ Kohn
AJ Kohn
Re: Google My Business Profiles Start Ranking In Non-Branded Searches - http://www.venndigital.co.uk/blog...
"Interesting observations here Andrew. It makes sense that Google would start doing this. The Google My Business profile gives Google geography and category information. From there it's just a hop, skip and a jump to matching it up with query syntax. The intriguing part is the idea that the highest natural result that has this knowledge graph connection via Google My Business is also given a Knowledge Panel treatment. If that pattern holds then it's a huge advantage for that business." - AJ Kohn
AJ Kohn
Re: Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories - http://searchengineland.com/googles...
"It's a shame that Google responds to the threats from Yelp when Yelp thinks it's being marginalized but not when others complain about the host crowding Yelp is afforded on numerous search results. Getting 3 Yelp results is, frankly, too much most of the time not to mention the instances of 4, 5 and even 7 on a SERP. How about we fix THAT problem?" - AJ Kohn
AJ Kohn
Re: Relevance: Here today, gone today - http://www.brainondigital.com/2014...
"Lots of great insights here Andrew. Getting and maintaining attention today might be more important, not because of the 'information overload' meme but because the shelf-life of that brand interaction has been shortened because of technology. The brand inoculation you got used to last a long time, today you need booster shots frequently if you're going to survive." - AJ Kohn
AJ Kohn
Re: This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank - http://www.convinceandconvert.com/faceboo...
"Yup, it's basically you're point #4. Just double down on that (smartly since it's not as easy as it looks) and you'll probably be better off." - AJ Kohn
AJ Kohn
Re: This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank - http://www.convinceandconvert.com/faceboo...
"To me Facebook Pages have been a dying beast for ... years. I don't recommend Facebook as a prime outpost to clients, because the time and effort invested doesn't match the return and hasn't for some time. And the thing is, the paid products on Facebook are pretty awesome, particularly Lookalike audiences. So moving some of that effort from high-touch, sharecropping community efforts to laser focused advertising isn't a bad idea. Yet, the biggest thing in my mind is to leverage the power of Facebook sharing. Look at someone like Upworthy who simply uses Facebook to drive traffic. Or BuzzFeed's quizzes. Come on! I know you've taken at least one of them, probably because it popped up on Facebook. So using the power of Facebook to transmit content seems the better strategy than trying to cultivate and motivate a community on Facebook." - AJ Kohn
AJ Kohn
Ed Becker, MD (1/5) - http://www.yelp.com/biz...
Map
"I went to Dr. Becker to have him look at a mole that seems to be getting bigger. I wanted to have it checked and potentially removed. But figured getting it checked first would be the smart thing to…" - AJ Kohn
AJ Kohn
Re: Copyblogger comments: The real economics behind the decision to pull the plug - http://www.businessesgrow.com/2014...
"That does work Mark. And it'll work for this particular piece. But it's not repeatable. It's not scalable. Can't go to that well too often." - AJ Kohn
AJ Kohn
Re: Copyblogger comments: The real economics behind the decision to pull the plug - http://www.businessesgrow.com/2014...
"I know a thing or two about SEO and I don't really see that as a driving motivation. The belief might be that more conversation on social platforms creates more downstream links (because social in itself is not a major factor if at all). The problem? I don't think that's what will happen in real life. How often do you see people share something after they've commented on it? It's a pretty normal thing to do (ego and all that). There's very little motivation for people to do that if the content isn't ... there, just the conversation. Downstream links from social come from the participation of and reference by creators. People like you or me who engage in the comments and then go off and do something because of it. Not only that, but by fracturing the comments so much, creators don't see their fellow creators reactions. They might miss that someone they're simpatico with had an opinion to which they'd want to respond. Introducing friction to the one group (the 1%, the creators) who..." - AJ Kohn
AJ Kohn
Re: Copyblogger comments: The real economics behind the decision to pull the plug - http://www.businessesgrow.com/2014...
"I'm a bit late to the game in terms of commenting directly on this, but the decision by Copyblogger did cause me to finish off a post about the value of blog comments. http://www.blindfiveyearold.co... I won't rehash everything since it's not really about the Copyblogger issue. But to me the issue is that you remove the one place that reactors (9%) and creators (1%) hang out. It's no surprise that so few comment, that's the way communities work via participation inequality. But you're making it difficult for the important creators and reactors who will carry your brand to new content (whether it's a reference in another creator's post) or a comment on another creator's content. Without that central place where they like to hang-out - you instead chase them away, you introduce friction which is never a good thing. I think of it like this, the blog comments are the front stoop where you can have a friendly (hopefully) yet heated discussion. Creators love this type of dialog! Pushing..." - AJ Kohn
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