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AJ Kohn › Comments

AJ Kohn
Re: Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories - http://searchengineland.com/googles...
"It's a shame that Google responds to the threats from Yelp when Yelp thinks it's being marginalized but not when others complain about the host crowding Yelp is afforded on numerous search results. Getting 3 Yelp results is, frankly, too much most of the time not to mention the instances of 4, 5 and even 7 on a SERP. How about we fix THAT problem?" - AJ Kohn
AJ Kohn
Re: Relevance: Here today, gone today - http://www.brainondigital.com/2014...
"Lots of great insights here Andrew. Getting and maintaining attention today might be more important, not because of the 'information overload' meme but because the shelf-life of that brand interaction has been shortened because of technology. The brand inoculation you got used to last a long time, today you need booster shots frequently if you're going to survive." - AJ Kohn
AJ Kohn
Re: This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank - http://www.convinceandconvert.com/faceboo...
"Yup, it's basically you're point #4. Just double down on that (smartly since it's not as easy as it looks) and you'll probably be better off." - AJ Kohn
AJ Kohn
Re: This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank - http://www.convinceandconvert.com/faceboo...
"To me Facebook Pages have been a dying beast for ... years. I don't recommend Facebook as a prime outpost to clients, because the time and effort invested doesn't match the return and hasn't for some time. And the thing is, the paid products on Facebook are pretty awesome, particularly Lookalike audiences. So moving some of that effort from high-touch, sharecropping community efforts to laser focused advertising isn't a bad idea. Yet, the biggest thing in my mind is to leverage the power of Facebook sharing. Look at someone like Upworthy who simply uses Facebook to drive traffic. Or BuzzFeed's quizzes. Come on! I know you've taken at least one of them, probably because it popped up on Facebook. So using the power of Facebook to transmit content seems the better strategy than trying to cultivate and motivate a community on Facebook." - AJ Kohn
AJ Kohn
Ed Becker, MD (1/5) - http://www.yelp.com/biz...
Map
"I went to Dr. Becker to have him look at a mole that seems to be getting bigger. I wanted to have it checked and potentially removed. But figured getting it checked first would be the smart thing to…" - AJ Kohn
AJ Kohn
Re: Copyblogger comments: The real economics behind the decision to pull the plug - http://www.businessesgrow.com/2014...
"That does work Mark. And it'll work for this particular piece. But it's not repeatable. It's not scalable. Can't go to that well too often." - AJ Kohn
AJ Kohn
Re: Copyblogger comments: The real economics behind the decision to pull the plug - http://www.businessesgrow.com/2014...
"I know a thing or two about SEO and I don't really see that as a driving motivation. The belief might be that more conversation on social platforms creates more downstream links (because social in itself is not a major factor if at all). The problem? I don't think that's what will happen in real life. How often do you see people share something after they've commented on it? It's a pretty normal thing to do (ego and all that). There's very little motivation for people to do that if the content isn't ... there, just the conversation. Downstream links from social come from the participation of and reference by creators. People like you or me who engage in the comments and then go off and do something because of it. Not only that, but by fracturing the comments so much, creators don't see their fellow creators reactions. They might miss that someone they're simpatico with had an opinion to which they'd want to respond. Introducing friction to the one group (the 1%, the creators) who..." - AJ Kohn
AJ Kohn
Re: Copyblogger comments: The real economics behind the decision to pull the plug - http://www.businessesgrow.com/2014...
"I'm a bit late to the game in terms of commenting directly on this, but the decision by Copyblogger did cause me to finish off a post about the value of blog comments. http://www.blindfiveyearold.co... I won't rehash everything since it's not really about the Copyblogger issue. But to me the issue is that you remove the one place that reactors (9%) and creators (1%) hang out. It's no surprise that so few comment, that's the way communities work via participation inequality. But you're making it difficult for the important creators and reactors who will carry your brand to new content (whether it's a reference in another creator's post) or a comment on another creator's content. Without that central place where they like to hang-out - you instead chase them away, you introduce friction which is never a good thing. I think of it like this, the blog comments are the front stoop where you can have a friendly (hopefully) yet heated discussion. Creators love this type of dialog! Pushing..." - AJ Kohn
AJ Kohn
Re: Confessions of a SEO Crack Dealer - http://ghergich.com/blog...
"I guess I just feel like it's a choice. My choice. There was an apartment I lived in for a while, and when I moved in it turned out that the cable was free. Why? Well, the tenant before me had greased the skids of the installer and split it off from the other unit in the building. Now, cable companies are awful and I was a college student without a ton of money so ... I let it go and got to watch those glorious channels for free. I rationalized that the cable companies were gouging people (and they were) and they should really have better ways to track this kind of thing (I think they do now). So screw them, it's their fault I have to do this. But that's not true really. I'm not proud that I did it and no amount of rationalization makes it right. So toss your favorite trite phrase in there. Two wrongs don't make a right or it's what you do when no one's looking. I did it. I had my reasons. They made sense at the time. But that's on ME. I could trot out analogies all day long. I'm good..." - AJ Kohn
AJ Kohn
Re: Confessions of a SEO Crack Dealer - http://ghergich.com/blog...
"I don't care about the morality. Just ownership. And that is an excellent insight AJ. You short-change yourself with those approaches. It's why I tell people that the first year (or years) of blogging in obscurity are a GOOD thing. It makes you get better. It did for me." - AJ Kohn
AJ Kohn
Re: Confessions of a SEO Crack Dealer - http://ghergich.com/blog...
"Appreciate that AJ and, you know, we AJs have to stick together. So let me try to persuade you that you need to own it. If you're married and you go out to a club or a bar and wind up going home with another woman and cheating, that's not against the law. There's no government! But to say that 'it was the environment' - that it was just the alcohol and the dancing and she was SO pretty - well, no ... at the end of the day you make a choice. It's your choice to do it or not despite what's going on. It is not the environment that defines you or who is watching or listening. I just think it's important to take that personal responsibility. In part, because you made your living from Google. Oh, and Google doesn't work with the Government in that way. They were and remain incredibly (I mean seriously and fully) pissed at the NSA." - AJ Kohn
AJ Kohn
Re: Confessions of a SEO Crack Dealer - http://ghergich.com/blog...
"So you go 90 in a 50 mile per hour zone where cops never hang out and you'd blame the cops or ... the road and not yourself for speeding or if you wound up getting caught when they finally put out photo enforcement? You take the risk. Fine. But I'm with Larry Kim you take the blame as well. Own it. I was never that far into the black, in part because I've always felt that long-term marketing was a far better strategy. I am a marketer. I have the degree. I did it as a profession and ... still do. Don't get me wrong, for a while (2005-2007) I might buy/rent links for a site until I had enough natural links and could phase out the paid portion. I thought of it as a kick-start. And while I certainly knew and talked with folks about the dark black stuff so I knew the lay of the land it just never matched my own idea on what SEO was about. Still doesn't: http://www.blindfiveyearold.co... I do say I'm an SEO and I'll make sure my clients know exactly what that means." - AJ Kohn
AJ Kohn
Re: Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google - http://searchengineland.com/open-le...
"Endless penalty reporting is essentially industry masturbation." - AJ Kohn
AJ Kohn
Re: Content Marketers Could Become Their Own Worst Enemy - http://moz.com/rand...
"Well, what I think you just described is the process by which we create those cognitive shortcuts. You began to get overwhelmed and as a result you adapted to figuring out what is simply average and repetitive and not worthy of your attention versus the high quality stuff. I think one of the popular myths is that a new person has a significant disadvantage. And they do in some ways (built in following, track record) but they also have significant advantages. We crave novelty and the new so you're willing to take someone out for a test drive so to speak. The problem most have is that they don't put their best foot forward that first time. Maybe the content isn't the best or it's not readable or it's not portable. So that first impression can be ambivalent or negative or simply un-memorable. And that makes it far more difficult to gain traction." - AJ Kohn
AJ Kohn
Re: Content Marketers Could Become Their Own Worst Enemy - http://moz.com/rand...
"I wrote about this a few weeks ago and while I agree that the environment is changing I don't think it's as dire as many predict based on the changing access to content and adaptive behavior of users. http://www.blindfiveyearold.co... The same arguments were made when we went from a handful of channels to 500+ channels on TV. But there are now vastly more networks and shows as well as distribution platforms. What's changed, in my mind, is how quickly you make it or break it. Pivoting back to web content, users are better and better at making 'gist' decisions on content. We've had years and years of exposure and the time it now takes for us to decide if something is good or bad is lightning quick. After I wrote that post I found new research that showed that people switched to different content (on the same device) every 19 seconds! We're becoming far better at context switching, multi-tasking and generally assessing whether content deserves our attention (our most prized resource..." - AJ Kohn
AJ Kohn
Re: Six Arguments Against Content Shock - http://www.businessesgrow.com/2014...
"Sort of. I agree about adapting but am not sold on the concept that content shock is something new. Plenty of deep pockets out there (looking at you big four) churning out some marginal stuff (looking at you Dads) which allows upstarts like Netflix to fill the gaps. But Netflix does understand that once they have your attention, they want to keep it. Binge watching seasons of content is a clear way to retain your attention and, by doing so for so long, increase the chances of it being remembered." - AJ Kohn
AJ Kohn
Re: Six Arguments Against Content Shock - http://www.businessesgrow.com/2014...
"Thanks Mark. I think you can even see how this happened when televised content exploded. First we had three networks and then there came cable. (Shazam!) Even then it seemed crazy to think that other networks could compete with the big three. Then Fox became the fourth network. But now you could add the CW, HBO, SHO, AMC, USA, TNT and a host of others to the mix. Even Netflix is getting in on the action. Content flourishes but it does have to fight to get noticed and remembered. But the ones that don't find an audience are now quickly dropped. (Ironside anyone?) We and the technology we employ allow us to improve and speed that feedback loop of content. So now we get something like House of Cards." - AJ Kohn
AJ Kohn
Re: Six Arguments Against Content Shock - http://www.businessesgrow.com/2014...
"The one part of the puzzle that I haven't seen addressed is that the increase in content has changed how (and how fast) we evaluate content. I don't really see that as content shock but just the changing evolution of how we auction our attention. http://www.blindfiveyearold.co... The goal has and remains the same. Get noticed and be remembered. So it comes down to marketing. And the truth is that most businesses aren't very good at it." - AJ Kohn
AJ Kohn
Re: Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t - http://www.bothsidesofthetable.com/2014...
"Perhaps. But how different is system gaming and community definition? Not much. Sure, there are a myriad of other reasons Digg went belly-up but that's not really the core of my response anyway." - AJ Kohn
AJ Kohn
Re: Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t - http://www.bothsidesofthetable.com/2014...
"This is pretty misguided since you're using a survivor bias for these arguments. Far more people embark are these tactics and fail, doing damage to their site, product and brands that can sometimes not be reversed quickly with a simple 'mea culpa'. A bunch of this could simply be lumped under influencer marketing in terms of connecting to people who will amplify your content. That's nothing new and still works. But when it becomes codified like it does with Digg well ... we see what happened to Digg. Sometimes this growth is also an illusion since the reason for the growth was manufactured it disappears quickly without further investment in that facade. Sure there's some truth in the 'fake it until you make it' philosophy but most overdo it and wind up faking it until they're exposed. Do you want to invest in fake growth or long-term growth? I usually characterize it as the idea of a payday loan versus compound interest. Finally, I had a client come to me and point to some site and..." - AJ Kohn
AJ Kohn
Re: Google Bug? Increase In Webmaster Tools DNS Errors? - http://www.seroundtable.com/google-...
"I saw this across all clients and have a feeling this has to do with the way in which Google/Chrome is resolving DNS as a reaction to NSA issues." - AJ Kohn
AJ Kohn
Re: Atrophy is forgetting how to log into your own website. - http://paigeworthy.com/2013...
"Don't let the gremlins that live in the back of your head take over. They're obnoxious, rude insidious creatures with whispers that echo and reverberate. Too many writers (myself included) are far too critical of their own work. Since you referenced me in a Tweet I've had this page up in my browser, a tab that I didn't want to close until i had time to give it my full attention. I wish it had been sooner, not only because I don't like to ignore people (I have serious guilt about that) but also because this is some really great writing. I doubt that me telling you that you're not in some writer's version of the gloaming is going to change how you feel. So instead, I'll simply say that I was compelled to read every word of this post, which is a very rare occurrence. So I hope you wake up tomorrow and look outside or look up while you're taking that same route you walk and are struck by how different the same view looks." - AJ Kohn
Kevin Fox
Pizza Hut -> The Hut, and Radio Shack -> The Shack. What's next?
The Facebook... oh wait... - Ross Miller
Olive Garden -> The Garden? Taco Bell -> The Bell? - Kevin Fox
Ross: Competing with The Google? - Kevin Fox
The Oval Office -> The Office; The West Wing -> The Wing; Air Force One -> The One - Mitch
+1 to "The Bell". Ma Bell doesn't seem to want that name still anyhow. - Alex Power
Happi House -> The House, Costco -> The Co, Pottery Barn -> The Barn, Foot Locker -> The Locker, Good Guys -> The Guys, Best Buy -> The Buy, Burger King -> The King, Arby's -> The Bee's Knees - Stephen Mack
McDonalds -> The Don - Spidra Webster
Yahoo -> "The Hoo" - Alex Power
It's a fight to see which one will be "The Barn". Pottery Barn or Dress Barn.... - manielse (Mark Nielsen)
FFundercats -> The FFats? - Josh Haley
Friendfeed -> The Friend - Roberto Bonini from iPhone
I think they should have gone with "Teh Shack" - George S.
In and Out -> The In (or) The Out - Adam Kazwell
Back in Hawaii, we used the same name for everything: pretty much any person, place or thing (nouns). The term? 'DA KINE' - Morgan
MySpace --> The Space // LinkedIn --> The Linked // Apple --> The Mac // Microsoft --> The Soft - Louis Gray
Youtube ----> The Tube? - Molly Song ;)
Facebook = The FACE! // Google = The Goog // Gamestop = The Stop // Walmart = The Wall // K-mart = The K! // White Castle = The Castle - ЯIИGҜIИG
Actually they should have went with "PartsShack". It's still the main reason why most people go specifically to their stores, for miscellaneous electronic extras you need fast. - manielse (Mark Nielsen)
I'm sure Taco Bell would fight Ma Bell for The Bell - Ian Betteridge
Albertson's Safeways, Target, Macy's, Home Depot--> "The store" // Facebook, Google, Yahoo, Ebay, MySpace --> "The Internet" - Roger N
The price of tea in China --> The price. - Micah
TGIFridays -> The Fridays, Netflix -> The Flix, Abercrombie and Fitch -> The Fitch - AJ Kohn
Apple iPod -> The Pod Apple iPhone -> The Phone - Roberto Bonini
Microsoft Windows -> The Win. Um... - Simon
I believe it is spelled "Teh" now - Lani
Jack in the Box -> The Box - Frankie Warren
AJ Kohn
Fight Against “Right-Rail Blindness” - http://www.nngroup.com/article...
the less graphical it is, the more attention users will pay - AJ Kohn
Robert Scoble
@loudmouthman Microsoft has 320 million users on Hotmail and Messenger. Facebook only has 100 million. Never count Microsoft out.
For now. :-) - Alex Williams
As much as people give Microsoft a hard time. they are still here and as strong as ever. Microsoft is not going away anytime soon. The numbers prove it. - Michael McGimpsey
They looked tired and jaded at Enterprise 2.0 - Dennis Howlett from twhirl
Man, we all know MSN is an empire... - Jack
does anybody have independent studies of whether hotmail, or yahoomail, or gmail actually makes money? - wilsonng
The hosted version of Sharepoint / Exchange is in beta as a service from MS. It will make them billions and establish them almost instantly as the most important "cloud" provider for businesses. - Soulhuntre from twhirl
does anyone consider the yearly growth rate? - Axel Quack
Can you comment on Amanda Chapel http://tinyurl.com/4ptxga - Igor The Troll יִצְחָק
And 300 of those 320 million are spammers. - TranceMist
Igor: it's a dude named Brian in Chicago who writes that Blog. - Robert Scoble
320 M is truly a big number.i wonder how the geographic distribution looks like. - Davide D'Incau from fftogo
How many of those users are active? I have a Hotmail account, but I never use it anymore. - William Beem
Those people are not early, medium or late adopters though, those are people who don't want to embrace anything new... Those users don't typically migrate to better services - why would they be interested in a social network? - Rich
email is a very private matter -- we'll see how well msft does at converting that to a real user relationship. doubtful - Jason Goldberg
People also still put gasoline in their cars... ;-) - Mary Anne Davis
How many of these are throw away accounts or simply abandoned? Still an impressive number but well inflated. - AJ Kohn
AJ: none: those are all accounts which have been used in past 30 days. - Robert Scoble
i still keep my hotmail/msn just so i dont lose contact with some people. its a hard magnet to avoid - Ruben Llibre
I have a bunch of old account running about .. Thankfully they all forward to my Gmail Accoint :) - Tyler (Chacha) from twhirl
This is a good example of an audience's understanding of what the picture looks like our of their immediate demographic. People have a hard time realizing what's outside of their own 'fishtank' so to speak. There are people that like MSFT, there are people that love using their online services, there are people that truly would rather keep things IE/Live/Office/Windows because it's what... more... - Enrique Gutierrez from twhirl
Thankfully I don't use Hotmail as my Main Email - Tyler (Chacha) from twhirl
Robert: Really? so we're talking 320MM ACTIVE accounts, plus xMM of lapsed/inactive. Interesting. Thanks for clarifying. - AJ Kohn
I had four accounts , each created when I forgot the password of previous one, I use none now, only gmail. - sirishkumar
I very seriously doubt these would be active or real accounts. Plenty of dead ones or ones used for spamming. Ask them if they can give you a number of accounts that were logged onto in the last 3 months once a week. EDIT, ok, I did not read your article, shame on me, so they have active users. Still don't see how chat accounts can be seen as weapons. - Gerard van Schip
Why did Yahoo self-destruct in regard to Microsoft? Although it is a minority opinion (which I have detailed previously) Yahoo may in fact not need Microsoft to the degree that many think. - Alex Hammer
What is Microsoft's growth though, as compared to Facebook's? - Jesse Stay from twhirl
AJ Kohn
Simpson's Paradox - http://vudlab.com/simpsons/
Simpson's paradox usually fools us on tests of performance. In a famous example, researchers concluded that a newer treatment for kidney stones was more effective than traditional surgery, but it was later revealed that the newer treatment was more often being used on small kidney stones. More recently, on elementary school tests, minority students in Texas outperform their peers in Wisconsin, but Texas has so many minority students that Wisconsin beats it in state rankings. It would be a shame if Simpson's paradox led doctors to prescribe ineffective treatments or Texas schools to waste money copying Wisconsin. - AJ Kohn
AJ Kohn
Sites That Integrate With Google Now - http://googlesystem.blogspot.com/2013...
There's nothing magic about integrating travel sites, hotel booking sites, event-ticketing sites with Google Now. You only need to add some markup to email notifications. "By adding schema.org markup to the emails you send your users, you can make that information available across their Google experience, and make it easy for users to take quick action. Gmail, Google Search and Google Now all already use this structured data. (...) Google Now brings users the right information at just the right time. For example, Google Now already provides updates to restaurant and hotel reservations or flight information received in Gmail. By marking up email notifications to your users, you can use Google Now to bring them similar updates about your services and products." - AJ Kohn
AJ Kohn
Re: Ambition vs. Obligation - http://moz.com/rand...
"It could have or should have been better. That describes my mindset as well. Every audit I do, every email I return (or don't), every blog post I write. I hope you'd agree that there's still a protective pride in what you've done and accomplished. But I know I'm forever thinking I could do more. Not only that, but it increases over time. Success doesn't make me feel like I can coast. It does the opposite! It makes me feel like I have to do better next time." - AJ Kohn
AJ Kohn
Re: Google Gets Lowest Score Ever In Customer Satisfaction Survey - http://searchengineland.com/google-...
"I think the advertising explanation is tremendously weak. Instead, I'd offer that the frequency of search is rising (those strange comScore numbers) and that they're being performed on different devices (phones and tablets). High expectations of search success coupled with greater frequency of searches on a variety of devices would likely frustrate a subset of users. We expect search to work, we use it more often and for more types of searches (which increases the potential for failure) and we do so on different form factors that might make them less digestible." - AJ Kohn
AJ Kohn
Re: Vanity Metrics May Not Be All Bad - http://moz.com/rand...
"I track my vanity metrics but I rarely use them to chart my future behavior. If I did, I worry that I'd lose my vision and creativity. I don't want to produce the equivalent to Transformers 4 just because 1, 2 and 3 were well received. (I'm not saying that's what you're doing but it's an apt analogy.) Mind you, a lot of people like that stuff. And perhaps I fall prey to the 'I used to like them when they weren't popular' mentality. Yet, I could have blogged a lot more about Authorship and AuthorRank but I wanted to go and explore and do other things. In short, I feel like managing with vanity metrics could limit thought leadership. Some of my favorite posts are ones that didn't get a lot of love. Some posts which didn't get a lot of love for a long time suddenly do when the dialog returns to that topic. That's not to say that user feedback doesn't help you become a better writer/blogger, it does. But I'm also on guard from having it lead me astray. I frequently reference artists when..." - AJ Kohn
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