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Akash › Likes
OpenTable and Restaurant Marketing | Back of the Envelope | Jonathan Wegener's Technology/Marketing Blog - http://blog.jwegener.com/2009...
Richard Chen, Akash, mehmetakif and 2 other people liked this
"It’s public knowledge that OpenTable charges $0.25/diner booked via the restaurant’s website and $1/diner booked directly through opentable.com (the higher charge reflects opentable.com’s value as a customer referral tool). The SEC filing tells us that these fees resulted in $17M of reservation revenue from 25M diners. Pulling out my trusty TI-83 and solving this linear equation ( 1*a+ .25*b = $17M and a + b = 25M diners) leads to the conclusion that 57% of diners book via opentable.com, and the remaining 43% book via the restaurant website. This tells us about the value of OpenTable as a marketing tool: being part of the OpenTable network yields roughly twice as many online reservations as a stand-alone solution."
- Peter Butler
from Bookmarklet
(Cristo: they said "online reservations".) This math isn't even close to true. Often I plan to eat someplace specific and then go book a reservation on opentable.com. If they're not on opentable, I go to the restaurant's website, and either call them or use whatever online reservation system they have (though I've never seen one that isn't opentable).
- ⓞnor
OpenTable is an online interface I know how to use. Restaurant web sites have terrible usability, and calling is a pain. So I'll go to OpenTable as my first choice for booking, then fall back to calling.
- ⓞnor
You get points, but they're not super valuable. Usability is good enough for me. There are pages about how to game OpenTable to get French Laundry reservations. (It's not really "hacking", just knowing precisely when to click to snap up the reservations as they're released.) But I'm told French Laundry is easy to get into these days, if you book a week or so in advance (a far cry from when you had to dial or click on the dot of midnight to snap up the seats that opened up three months in advance).
- ⓞnor
hi5 Team is killing it with multiple product launches this week. We now have 2 apps using hi5 payments platform - Pets and Poker.
Akash and Paul Lindner liked this
Wonderful bootstrapping advice from the guys at Urbanspoon (acquired by IAC): http://www.techflash.com/venture.... A lot of it is about eliminating waste.
David Finch, Atul Arora and Akash liked this
Who Has the Most Web Servers? « Data Center Knowledge - http://www.datacenterknowledge.com/archive...
Akash liked this
Asa Dotzler: Firefox and more: longterm browser trends - http://weblogs.mozillazine.org/asa...
Myroslav Opyr, Tom Stocky, Niklas Sjostrom and 16 other people liked this
"what's interesting here is that browser releases aren't having any major impact on the macro trends."
- Atul Arora
from Bookmarklet
Would be interesting to compare with Mac/iPhone marketshare. I wish the figures could breakout these graphs by platform, since the important figure would be actual declining usage of IE on Windows, rather than other platforms simply becoming a larger part of the pie. I want to see retirement of IE6 :)
- Ray Cromwell
good point, Ray. platform erosion could be a big part of this trend
- MikeAmundsen
+1 to IE6 retirement day. We should have a massive worldwide party when this is feasible (i.e., <~1% share).
- Joel Webber
Hi5 begins giving developers access to its virtual currency - http://venturebeat.com/2009...
Akash and Charles Hudson liked this
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