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Alexander Ljung
Ad Networks Surge, CPMs Plunge - http://www.marketingcharts.com/interac...
August 13, 2008
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The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the “Digital Pricing Benchmarking Study” from Bain & Company,
- Alexander Ljung