"Today, many people equate Web 2.0 with social media; three or four years ago, they equated it with AJAX applications and APIs. Many are now starting to think it’s all about cloud computing. In fact, it’s all of these and more. The way I have always defined Web 2.0, it’s been about what it means for the internet, rather than the personal computer, to be the dominant computing platform. What are the rules of business and competitive advantage when the network is the platform?" - Stephen Dale from Bookmarklet