A.M. McReynolds › Comments

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Social stratification is pervasive in American society, and social media mirrors what is happening in everyday life and makes social divisions visible. Case study: MySpace vs. Facebook. - A.M. McReynolds

"How diverse are the ethnic backgrounds of the people using Facebook?" Methodology: The U.S. Census Bureau's Genealogy Project publishes a data set containing the frequency of popular surnames along with a breakdown by race and ethnicity. This data set allows us to predict what a person's race is based solely on his or her surname. "How diverse are the ethnic backgrounds of the people using Facebook?" Methodology: The U.S. Census Bureau's Genealogy Project publishes a data set containing the frequency of popular surnames along with a breakdown by race and ethnicity. This data set allows us to predict what a person's race is based solely on his or her surname. - A.M. McReynolds

"How diverse are the ethnic backgrounds of the people using Facebook?" Methodology: The U.S. Census Bureau's Genealogy Project publishes a data set containing the frequency of popular surnames along with a breakdown by race and ethnicity. This data set allows us to predict what a person's race is based solely on his or her surname. "How diverse are the ethnic backgrounds of the people using Facebook?" Methodology: The U.S. Census Bureau's Genealogy Project publishes a data set containing the frequency of popular surnames along with a breakdown by race and ethnicity. This data set allows us to predict what a person's race is based solely on his or her surname. - A.M. McReynolds

Social stratification is pervasive in American society, and social media mirrors what is happening in everyday life and makes social divisions visible. Case study: MySpace vs. Facebook. - A.M. McReynolds

There are three kinds of relationship ties: Strong ties: People we care deeply about; Weak ties: People we are loosely connect to, like friends of friends; Temporary ties: People we don't know, and interact with temporarily. When designing for strong ties: Think about their existing means of communication. Phone calls, text messages, email. Strong ties already have established ways to interact, we should support them, and not try and replace them with our own messaging systems; showing more information about the ten closest people is likely to be much more valuable than showing less information about many more people; avoid generic terms such as “Friends”. This will likely lead to over-populating groups and reducing their relevance; suggest connections to people, but communicate the effects of adding new connections. - A.M. McReynolds

There are three kinds of relationship ties: Strong ties: People we care deeply about; Weak ties: People we are loosely connect to, like friends of friends; Temporary ties: People we don't know, and interact with temporarily. When designing for strong ties: Think about their existing means of communication. Phone calls, text messages, email. Strong ties already have established ways to interact, we should support them, and not try and replace them with our own messaging systems; showing more information about the ten closest people is likely to be much more valuable than showing less information about many more people; avoid generic terms such as “Friends”. This will likely lead to over-populating groups and reducing their relevance; suggest connections to people, but communicate the effects of adding new connections. - A.M. McReynolds

Applying to PhD programs takes a different kind of work than applying to ugrad programs. It's not about the school or the classes or the students. It's really about the faculty. You want to find the right faculty who can support you in your endeavors. And this ain't easy. - A.M. McReynolds

Applying to PhD programs takes a different kind of work than applying to ugrad programs. It's not about the school or the classes or the students. It's really about the faculty. You want to find the right faculty who can support you in your endeavors. And this ain't easy. - A.M. McReynolds

In social network analysis, the tie is privileged over the node, that is, the connection over the subject (person). Ties, used in social network analysis, are a means to abstract and diagram the connectedness of a number of nodes/individuals deemed to be connected. The social network analysis model of social is an abstraction: a number, density, and connectedness of members of a bounded network. Social networks, or social tools of talk, are simply a new means of mediating communication and interaction in a manner that preserves interactions on a publicly accessible medium. We relate to each other, and in our communication and interaction, express and "exchange" the content of communication. The medium facilitates asynchronous communication between people whose mutual connectedness online can make them present to one another in a fashion that transcends the limitations of physical co-presence. Relationships form out of communication. Social life is transactional. - A.M. McReynolds

In social network analysis, the tie is privileged over the node, that is, the connection over the subject (person). Ties, used in social network analysis, are a means to abstract and diagram the connectedness of a number of nodes/individuals deemed to be connected. The social network analysis model of social is an abstraction: a number, density, and connectedness of members of a bounded network. Social networks, or social tools of talk, are simply a new means of mediating communication and interaction in a manner that preserves interactions on a publicly accessible medium. We relate to each other, and in our communication and interaction, express and "exchange" the content of communication. The medium facilitates asynchronous communication between people whose mutual connectedness online can make them present to one another in a fashion that transcends the limitations of physical co-presence. Relationships form out of communication. Social life is transactional. - A.M. McReynolds

It's Not Information Overload. It's Filter Failure. - A.M. McReynolds

Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream. - A.M. McReynolds

It's Not Information Overload. It's Filter Failure. - A.M. McReynolds

Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream. - A.M. McReynolds

Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’. To start, first understand your customers social behaviors. While using surveys is an effective way of getting a strong baseline set of knowledge, you must be constantly monitoring and updating the changes your ever-changing customers are having. *Focus on disruptive technologies. - A.M. McReynolds

Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’. To start, first understand your customers social behaviors. While using surveys is an effective way of getting a strong baseline set of knowledge, you must be constantly monitoring and updating the changes your ever-changing customers are having. *Focus on disruptive technologies. - A.M. McReynolds

10 guidelines for building the credibility of a website. These guidelines are based on three years of research that included 4,500 people. - A.M. McReynolds

10 guidelines for building the credibility of a website. These guidelines are based on three years of research that included 4,500 people. - A.M. McReynolds

Brand Reflection Cycle: Establishing Online Identity + Persona Through Introspection. - A.M. McReynolds

Brand Reflection Cycle: Establishing Online Identity + Persona Through Introspection. - A.M. McReynolds

By Rachel Happe of the Community Roundtable, a peer network for community managers and social media practitioners. "I think a lot of what Umair points to is definitely taking place but I also think Umai has not articulated the value that weak links do have and social networks capacity to use that value in efficient ways - even if that value is not huge. I also think he threw the baby out with the bathwater – meaning there are online environments where real and lasting relationships are developing, because many of these relationships are developing in more narrowly defined online communities. - A.M. McReynolds

By Rachel Happe of the Community Roundtable, a peer network for community managers and social media practitioners. "I think a lot of what Umair points to is definitely taking place but I also think Umai has not articulated the value that weak links do have and social networks capacity to use that value in efficient ways - even if that value is not huge. I also think he threw the baby out with the bathwater – meaning there are online environments where real and lasting relationships are developing, because many of these relationships are developing in more narrowly defined online communities. - A.M. McReynolds

A passion for content; Editorial capabilities; Familiarity and comfort with the principles of content management and databases; Understanding of Logic; Communication skills. Other education includes IA, Library Science, Coding, Writing, Data Modeling, Design, Content Production, DAM, SEO, Accessibility. - A.M. McReynolds

A passion for content; Editorial capabilities; Familiarity and comfort with the principles of content management and databases; Understanding of Logic; Communication skills. Other education includes IA, Library Science, Coding, Writing, Data Modeling, Design, Content Production, DAM, SEO, Accessibility. - A.M. McReynolds

Attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that funnel social feeds, the activity and focus of social graphs into one clickable view. In the share economy, currency is defined by likes, links, retweets, updates, comments, shares on Facebook, Twitter, Google Buzz, MySpace, et al. And, its impact only grows as Social Media becomes pervasive. This is why providing the necessary means for individuals to not only discover your content, but also readily share it across the social web is paramount to the survival of brands in the era of social search and also social media. - A.M. McReynolds

PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online. The streamlined process simply requires you to answer a brief questionnaire and provides you with a complete Social Media Policy customized to your company. - A.M. McReynolds

Attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that funnel social feeds, the activity and focus of social graphs into one clickable view. In the share economy, currency is defined by likes, links, retweets, updates, comments, shares on Facebook, Twitter, Google Buzz, MySpace, et al. And, its impact only grows as Social Media becomes pervasive. This is why providing the necessary means for individuals to not only discover your content, but also readily share it across the social web is paramount to the survival of brands in the era of social search and also social media. - A.M. McReynolds

PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online. The streamlined process simply requires you to answer a brief questionnaire and provides you with a complete Social Media Policy customized to your company. - A.M. McReynolds

Despite all the excitement surrounding social media, the Internet isn't connecting us as much as we think it is. It's largely home to weak, artificial connections, what I call thin relationships, or the illusion of real relationships. According to Haque's hypothesis, relationship inflation has cheapened the very word "relationship." What are the wages of relationship inflation? Three cancers eating away at the vitality of today's web. First, attention isn't allocated efficiently; people discover less what they value than what everyone else likes, right this second. Second, people invest in low-quality content. Third, and most damaging, is the ongoing weakening of the Internet as a force for good. - A.M. McReynolds