"[You're] "thinking about the commercials.  "You've got 65 million people at home, most people not at parties (I imagine). Why isn't someone doing something creative with the commercials? " Or maybe something not to distract them but something that's related but more constructive than fretting.  I don't know if there is an evidence for this, but I remember working as one of PIP Printing's many agencies around the time of the first Gulf War. They happened to have a big schedule on CNN at the time and were jazzed the spots were seen by so many people but also worried they might come to associate the company with war.  Just heard from my son in Jersey City. They never lost power; biggest problem was freaked-out cats. I guess the wind is stronger up at the 25th floor level. "Overblown" might be a good word for the advance coverage, but better to be prepared." - Amyloo