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Amy Sample Ward
New Study: Donations Decline for Nonprofits - Online Fundraising, Advocacy, and Social Media - - http://www.frogloop.com/care2bl...
"Of the different trend-spotting and benchmarking resources, few are as important and authoritative as the "donorCentrics Index of National Fundraising Performance" published quarterly by Target Analytics, a division of Blackbaud. Yesterday in Washington, DC, Target's senior fundraising analyst Paige Grainger gave a terrific "state of the nonprofit industry" talk, which summarized key findings from Target's latest, 2011 Index. The full report is here.  Paige spoke at a luncheon that Care2 sponsored of the Direct Marketing Association of Washington (DMAW). Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 billion worth of donations revenue (although it excluded any donations worth $10,000 or more). Channels covered included online, direct mail, telemarketing and canvassing." - Amy Sample Ward