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Amy Sample Ward
Why Non-Profits Are So Good at Social Media - Conversation Starter ... - http://blogs.harvardbusiness.org/cs...
June 19, 2009
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Alex Samuel, the CEO of Social Signal, has a great post on the Harvard Business Review discussing why nonprofits are early adopters/good with social media. The key lessons she includes are: 1. Engage your audience by speaking to their core concerns. 2. Put your audience in the driver's seat. 3. Offer a mix of tangible and social benefits. 4. Embrace emergent value propositions. 5. Innovate within the bounds of your core mission
- Amy Sample Ward
Really liked the article - make sure you read the comments. Good stuff there as well.
- Christine Dattilo