Here's a great run-down from Amy Luckey of the process to use in exploring and evaluating your organization's impact. And she uses NTEN as an example so you can see all the work we've been doing to figure this out for our strategic plan, too: "What does your organization do?" That is a question most nonprofit folks can answer pretty easily. We have our elevator pitches ready to go. "What is your organization accomplishing?" Now that's a different question, one that's not as simple to answer for most of us. It's also one that is increasingly being asked by potential donors big and small. - Amy Sample Ward