Andrew › Comments

A great article on the "war for the soul of advertising." I think it is really just a battle in a much larger war; a war for the soul of all marketing. Bottom line, we need to stop treating our customers like idiots. - Andrew

Interesting article from BtoBonline, but I'd urge caution - too many poor reuse strategies... - Andrew

I've seen other research that suggests that Multi-tasking is just repeated single threaded processing - this article is interesting because it suggests that our ability to fool ourselves into thinking we are "good at multitasking" will diminish over time, not improve with experience. - Andrew

This seems to be an interesting article, but I only read about 66% of it... - Andrew

The lions are hungry and the crowd is baying for blood! Is that a fiddle I hear? - Andrew

The unemployment rate for college educated professionals is hovering just over 4%, and has dropped pretty significantly in the last year. The labor market for knowledge workers is even tighter when you look at certain metro areas. - Andrew

A pretty cool info graphic highlighting what the house would look like if it was representative of American demographics. Of course, although I may look alike, it's ironic that I often find that our elected officals are in no way representative of me and my views. - Andrew

When I living in the UK, I heard (not verified) that there were more people making and selling curry (Indian Food) than in automotive manufacturing, mining and ship building combined. I guess this article confirms a similar sad truth for the US. "A nation of civil servants" sounds like the premise of a quasi philosophical dystopian novella. - Andrew

When I first read this, I thought it was self-serving nonsense; but then I starting thinking about it in the context of my own iPad usage -- I typically use the iPad for content consumption and very light commenting/communication. Any serious content production gets done on a laptop. That said, most of what I work on is now in the cloud. Over the past year, I have found that I am less and less tied to a single device and can access my work from any machine (work, home, my wife's, etc). I like the distinction between mobile and portable. Mundie goes on to say that the "room" will be the post-pc space - this is an interesting notion. - Andrew

Interesting analysis on the early adopters of linkedin over at webanalytics.com. How do you build a successful social community? Test the platform like hell, and then one influencer at a time. Begs the question, is success correlated or causal? Was linkedin successful because it had influential early adopters, or did it have all these influencial early adopters because it was really good? - Andrew

Restrictions on bank card transactions to drive check and ATM usage? Yeah, that sounds customer friendly. - Andrew

What a long strange trip it's been (for analyst firms). Interesting take on "open research" analyst models by David Meerman Scott. Firms like Altimeter give the research away and make their money of "gigging". Innovative, maybe; new, nope - the Dead have been doing it for 40 years. - Andrew

Brilliant on so many levels - great service and great PR! Well played Apple, well played. - Andrew

Non-necessity = simple pricing Monopoly = complex pricing A great discussion of pricing simplified into a few simple rules... iPod, Netflix, simple pricing... Cable company, car dealerships... complex pricing. Which do you want to be? - Andrew

Mitch Liberman makes some interesting points about the IBM data below - customers and companies are looking for different things out of social... "customers don't want a relationship, they want the benefits of a relationship". Customers don't care about being the crowd that sources your new product developments; if you wan to win, give them discounts and a way to buy. - Andrew

Economic volatility and the disappearing safety net is good for you. Turns out that you didn't really want to retire anyway. Two new books tell us that working longer is linked to longer life. - Andrew

Beyond "grey tech", condescension shouldn't be a product development strategy. - Andrew

Very interesting article from The Atlantic - for the first time in history, our children are not better educated than their parents... And the consequences could be dire. - Andrew

Clearly marketing tactics and expectations need to adapt as we shift to this "debit" society... - Andrew

Jonathan Salem Baskin is right, it is definitely time to rethink loyalty. He presents a couple of ideas in this Ad Age article to get your creative thought process going... How about tying in social programs? Then we'd really see some game changers. - Andrew

This is a great example of solving unresolved problems. So simple, but (unfortunately) necessary for many many people. - Andrew

"Preemptive product placement", "unbranding"... strategic product displacement, whatever you call it, this is simply fantastic... - Andrew

The VSS report predicts total communications industry spending will grow an average of 6.1% each year over the next four years to $1.42 trillion, "driven by a gradual economic recovery, advances in digital technology, and secular trends impacting the entire industry landscape." - Andrew

I don't think so. While there is no doubt that procurement has been increasingly effective at getting more categories of spend under management, the shift away from advertising isn't because procurement is controlling the purse strings - this is a fundamental shift predicated on efficacy and customer preference. - Andrew

No wonder everybody is talking about Twitter, Facebook, whatever... - Andrew

No wonder everybody is talking about Twitter, Facebook, whatever... - Andrew

CMO's I talk to have always used words like "new", "fresh", "unique", "differentiated" when discussing programs and content. However, it seems that marketing spend is starting to shift. Some interesting research from McKinsey... - Andrew

CMO's I talk to have always used words like "new", "fresh", "unique", "differentiated" when discussing programs and content. However, it seems that marketing spend is starting to shift. Some interesting research from McKinsey... - Andrew

The biggest challenges to custom media players are producing “engaging” content (36%) and producing enough content (21%), the survey found. - Andrew

Another big mistake salespeople make is trying to get past the marketing organization in order to meet with the CEO, Etherington said. “Often the CEO is the approver, not the buyer. If you usurp the buying organization, then you have made enemies of the actual buyers,” - Andrew