Andrea Vascellari › Comments

88% of online buyers used false info rather than fill out more forms. - Andrea Vascellari

B2B - Search, mobile and video all important information sources - Andrea Vascellari

Research has shown that making the registration process easier, and giving users options for signing in with any of several different logins, increases sign-ups and conversions. - Andrea Vascellari

More than one-third of smartphone users access retail sites - Andrea Vascellari

check takeaways. - Andrea Vascellari

US small businesses socially savvy, but falling behind on mobile - Andrea Vascellari

Bloggers comment on brands and post to social media, expanding reach. - Andrea Vascellari

Rather than reacting to customers demanding social interactions (41% of respondents), collaborative innovation (38%), improving marketing efficiency (29%), or competitive pressures (24%), organizations are instead investing in social to proactively improve customer engagements and experiences (60%), improve brand equity (59%) and drive new revenue opportunities (52%). - Andrea Vascellari

According to Oestlien, surveys reveal that 90% of people rely on personal recommendations from friends before they make unfamiliar decisions. These recommendations can lead to purchase decisions, product decisions and even which restaurants to eat at or hotels to stay in. Couple that with the 84% of people doing actual online research before they make any final decision and you have a powerful driving factor behind what makes potential consumers tick. - Andrea Vascellari

64% of the local advertisers surveyed reported maintaining a social network site or page, led by those in the entertainment vertical (83%). The restaurant (76%), recreation (75%), travel/tourism (74%), and auto sales (73%) verticals also reported high levels of social media adoption, although just 26% of local advertisers surveyed in the finance category reported having a social media site. - Andrea Vascellari

Just 14% of marketers currently collect SMS opt-in from customers in all channels, while only 7% text to send out marketing messages, and 6% text to send out transactional support messages such as confirmations and order status. - Andrea Vascellari

Branded Facebook pages are ‘liked’ by only a minority of web users. - Andrea Vascellari

In-store buyers who searched using nonbranded terms clicked on organic links 2.6 times more than the average shopper. - Andrea Vascellari

SEO wins among B2C marketers, too, although by a smaller margin: 41% see it as the dominant influence on lead generation, followed by PPC (34.2%) and social media marketing (24.8%). - Andrea Vascellari

Most publishers (63%) are betting on in-stream video ads, such as pre-roll or mid-roll units, to generate the most revenue. Nine percent said in-banner video would bring in the most ad dollars. - Andrea Vascellari

38% of companies currently employ usability testing to improve conversion rates, representing an increase of about 40% from the 27% who used the method last year - Andrea Vascellari

Only 11.7% of B2Bs and 7.9% of B2Cs reportedly abstained from social media marketing. - Andrea Vascellari

62% now use Twitter (have an official corporate account with tweet activity in the previous month), up from 60% in 2010. 58% have a corporate Facebook page, up from 56% a year earlier. 23% have a corporate public-facing blog with items posted in the previous 12 months, the same percentage reported in 2010. - Andrea Vascellari

‘Big numbers’ to help convince sceptical CEOs, c-suite and board directors that they need to do something about this ‘social media’ thing. - Andrea Vascellari

There’s bad news and good news about the way consumers interact with brands on social media. The bad news? When customers complain on social media, those complaints can tarnish your brand’s name for a wide audience faster than ever. The good news? Just as complaints travel at light speed thanks to social media, so do compliments. - Andrea Vascellari

Great post by Heidi Miller #CaseSutdy. - Andrea Vascellari

Only 29% of companies responded to a customer complaint when the grievance was aired publicly on Twitter, according to a new study, while about 86% of customers would have liked to receive some kind of follow-up. - Andrea Vascellari

Consumers are overwhelmingly positive when brands take the time to actually respond to them on Twitter. - Andrea Vascellari

Cool way of visualizing the spread of a post on Google+ out to other G+ users. - Andrea Vascellari

Almost one-quarter of companies (23 percent to be exact) provide customer service and support via Facebook, and just over a tenth of firms (12 percent) provide customer service and support via Twitter. - Andrea Vascellari

"We hope this makes things a lot simpler for content creators on the web and continues to help people find high quality content in their search results." - Doantam Phan, Software Engineer Google. - Andrea Vascellari

Google is piloting the display of author information in search results to help users discover great content. - Andrea Vascellari

US mobile ad spending will grow 47% in 2012, reaching $1.8 billion, as marketers seek to capitalize on rising smart device and mobile web adoption. - Andrea Vascellari

David Shing tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users. - Andrea Vascellari

"It’s hard to believe how much I hated your speech." lol - Andrea Vascellari