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Re: Partnering up with Apple - http://dembot.com/post...
"Loved the book, really inspiring! We shall see. I think Jobs may have left behind at least a decade worth of potential designs." - Andrew Baron
A Refutation To Jason Calacanis' Critique Of YouTube or, Why YouTube is Not A Bad Deal For Creators - http://dembot.tumblr.com/post...
Re: What would news do? - http://threads2.scripting.com/2013...
"Though granted, it was news+blogs they wound up with, and then decided wasn't worth it I guess." - Andrew Baron
George Bush on 9/11 Video - http://dembot.tumblr.com/post...
I wrote a post for Tubefilter about the online video economy today. In the article I argue that YouTube has demolished the video CPM to become little more than a social media content platform, and it’s not the right stage for other types of content, like Breaking Bad for example. What if Breaking Bad – a TV original – was released on YouTube? Do... - http://dembot.com/post...
I wrote a post for Tubefilter about the online video economy today. In the article I argue that YouTube has demolished the video CPM to become little more than a social media content platform, and it’s not the right stage for other types of content, like Breaking Bad for example.
 
What if Breaking Bad – a TV original – was released on YouTube? Do you think it would have become as impactful and influential to mainstream culture, or as big of a monetary success story? I don’t. Not at all. Check out the article to read more, it’s been getting great reviews: Click here to Read.
Re: Angry Nerd: Need an Idea for a TV Show? Just Steal a Classic Story! - http://www.wired.com/underwi...
"+1" - Andrew Baron
Re: What would news do? - http://threads2.scripting.com/2013...
"...which is why it may not last, for the best businesses thrive on efficiency and will thus need to be elsewhere." - Andrew Baron
Re: Digg Blog, Digg Reader Update! - http://blog.digg.com/post...
"I wish there was someone who could convince me that Digg really cares about this after just 90days. If all the developers left the main Digg product behind, when will they leave this one behind? Seriously, people feel burned by Google shutting down Reader, why should we assume Digg will not pivot again when a new, bigger hole needs to be filled? This is too opportunistic of a brand for my taste." - Andrew Baron
Re: What would news do? - http://threads2.scripting.com/2013...
"On just this topic, wondering myself why Google killed their Reader, its kinda interesting that Google hasnt provided any significant rationale. Especially after so many people have spoken up. From what they have said, it seems clear that Google thinks RSS is dying because its looking at useage stats from its Reader, but the problem is that Google's reader sucks so bad, its the product that is dying, not the medium. This is obviously why so many other companies are jumping in. Re: Google's perspective, I figured it ultimately had to do with G+. For just that reason, Ive been going back to G+ to try to understand how they expect that to work, but so far, they have not provided a feature set that is an adequate replacemnet. On the contrary, I asked the folks who circled me on G+ to let me know if they are recieving my updates, and in fact, the majority are not receiving my posts. Its the same for me too. I am following a lot of people on G+ who put out updates, links, news, etc. that..." - Andrew Baron
A Refutation To Jason Calacanis' Critique Of YouTube or, Why YouTube is Not A Bad Deal For Creators - http://dembot.com/post...
The History of Know Your Meme - http://dembot.com/post...
What Feedback on YouTube Can Do - http://dembot.com/post...
"Cool stuff. Reminds me of this story re: the once-secret Apple store roof in NYC: http://www.ifoapplestore.com/2..." - Andrew Baron
Rocketboom Approaches 10 Year Anniversary Rocketboom just entered it’s 9th year. Wow. Rocketboom is indisputably the longest running online video show in the world. I’ll wait another year or two to do the big review. The quick update for today: For most of Rocketboom’s life there was no market to support it. And to this day, I’ve still never taken... - http://dembot.com/post...
Rocketboom Approaches 10 Year Anniversary 
Rocketboom just entered it’s 9th year. Wow. Rocketboom is indisputably the longest running online video show in the world. I’ll wait another year or two to do the big review. The quick update for today:
 
For most of Rocketboom’s life there was no market to support it. And to this day, I’ve still never taken investment. So I had to go out and invent my own deals and always worried about food and shelter for the company (and myself). You can track this on my blog here and in the archives at http://dembot.net I made the best of it. Today, there is an incredible online video industry that is established and successfully on it’s way upwards. It took me awhile to adjust once it arrived, and to figure out how to transition from doing my own thing to participating in the new YouTube economy, e.g., but I’m figuring that out now while focusing on the product with my time.
 
Me? Well, I used to never say the word “product”, even though that’s prob my strong suit here. I had to become a businessman for Rocketboom and came to see the world this way sometimes. I was the last person on Earth to run a business the day Rocketboom started. But I figured a few things out, mostly right here in public. I’ve had some great moments and some really terrible ones too.
 
At heart, I’m driven by the process of innovation. Rocketboom was part of an innovative movement early on that actively demonstrated freedom from broadcast restrictions — freedom for the moving image. This one key factor is what drove me. Know Your Meme iterated on that process. Magma is another step in this movement. My latest effort with Humanwire, which has taken literally years to build upon, will, I hope, be seen as yet another iteration on what can be done with the medium, when the imagination becomes free. It’s a powerful medium to take hold of, way beyond just news and entertainment. 
 
For those who have been around, you know that contrary to hoarding the spotlight when I’ve had it, I have made it my primary mission all of these years to inspire others to jump in and join the online video revolution. Rocketboom played a big part in inspiring many shows and people along the way, especially for those who have worked at Rocketboom and gone on to do similar work elsewhere.
 
At it’s peak size about two years ago, Rocketboom had 15 full-time employees, 10+ contractors, and I was spending between $60k and $80k a month, but the revenue being generated was still almost entirely special one-off sponsorship deals and it was difficult and very stressful to sustain. We were doing it, but it was a ruff lifestyle. The main Rocketboom show had sprouted into a network of shows including Rocketboom Daily, Humanwire, Rocketboom Tech, Rocketboom NYC and Know Your Meme. We were also running essentially three web community platforms to support these shows, Rocketboom, Know Your Meme and Magma. Know Your Meme had become one of the top 2000 sites with an enormous active community.
 
I’ll never forget the day I was talking with a venture capitalist in December of 2010. I was standing there going through everything we were doing and he stopped me right in mid-sentence with a statement that wasn’t even a question. “How are you running three businesses?”, he said. And like I mentioned, it wasn’t a question. But the reason why I remember this so well is because I was so prepared for that exact reaction and had my answer: “That’s why I need investment.” That was my solution to the situation I was in and I think investment at that time would of been just about the right time. My company had ballooned in size and spending but the market was finally coming to life so there was no longer a need to “wait for the market” or invent one, it had finally come down to simple, real world projections for plugging in. Had I taken investment earlier, Rocketboom would have been dead several times over for having come too soon on that front, but this seemed like the right moment.
 
I made a pretty big decision around that time because just as he did say he would like to invest in one of the companies, Know Your Meme, I got another offer to sell Know Your Meme. Do I take the investment? Or do I sell? It was a tuff decision but the answer was pretty clear for me. I was not actually ready for the investment. My company was not a healthy company. The market was ready for me, but I was not ready for the market. Dramatic changes needed to be made. I needed to take what I had learned over the last decade online and start over.
 
CHANGES
 
Within the first 6 months of 2011, I sold Know Your Meme, put the Rocketboom Tech show on hiatus (the sponsorship with Intel had just completed at the end of 2010), phased out the NYC show, worked on the backend partnerships only for the Humaniwre show and all together slashed and burned the place all the way back to where I started in 2004.
 
From an organizational/resources perspective, the most recent iteration of Rocketboom content involves only two people. Myself and one contractor, Keghan. I’ve had no other contractors, no employees, no office and no overhead since re-releasing the show with Keghan as the anchor exactly six months ago. I have written, directed, produced, edited and published every episode myself. I needed to put everything else aside and get back to the art of the show, at it’s core. I’m not so great at doing *everything*, of course. My production skills are lacking. My writing is what it is. I’m still learning Final Cut Pro. I simply can’t compete alone with a team of many. But now that I am refreshed on what it takes compared to what it took me alone years ago when I first established Rocketboom, and by contrast to what Rocketboom had become when it was overly bloated at its peak size, I feel I’m in a good position to re-scale the now tiny audience (esp. relative to the audience we had with 6 shows and a large staff) and to rescale the business and production methods more efficiently in the process.
 
For starters, I just brought the two best writers Rocketboom ever had back on board along two new editors, under a new workflow that will start to come to life in the upcoming weeks. Slowly, slowly. With Humanwire on the way, I will soon have a new story director/producer. And I plan to spend some serious midnight oil myself in the upcoming months integrating Magma into Rocketboom as the basis for building on the Rocketboom community. I’ll be keeping my eyes set on developing revenue via YouTube for now (which means I can focus on developing the shows). Our old youtube subscribers have been flushed out and the audience, rebooted. It’s a pretty calm and quiet birthday this year, less of a time for celebrating and more of a time for pondering the mere fact that Rocketboom still exists. Again Im reminded of the “format” for Rocketboom which seems to still work. Rocketboom happened at just the right time way back when, and in a strange turn of events, appears to be happening anew at just the right time again. If nothing else, let this be one example of a wake-up call to independent publishers who have a dream. We’ve been doing it with just two people for the last several months. Some do it with just one. In terms of building an audience, we are just at the beginning again. Clearly if I can do it so easily, you can. The window of opportunity is still very much wide open.
Re: Yahoo’s Board Will “Review” Resume Discrepancy of CEO - http://allthingsd.com/2012050...
"Kara this is your fault for not noticing a problem at Yahoo before they knew themselves. I guess there is a first for everything." - Andrew Baron
YouTubers Experiencing Dramatic Decline in Subscribers, Views - http://dembot.com/post...
Have you ever seen a musical performance by North Koreans? I Highly recommend taking a minute and half to check out this one. - http://dembot.com/post...
Have you ever seen a musical performance by North Koreans? I Highly recommend taking a minute and half to check out this one.
Re: On The Economics of Publishing To YouTube: Frequency - http://dembot.com/post...
"Hm...." - Andrew Baron
Partnering up with Apple - http://dembot.com/post...
Welcome Keghan Hurst - http://dembot.com/post...
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