Andrew Foote

iPhone vs. Android: The Social App Activities That Set Users Apart [INFOGRAPHIC] - Andrew Foote

Digital moms are less likely than non-moms (i.e., other online women) to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and post their opinions about products and services on social sites and online forums, according to Forrester Research. Some 47% of women age 18-50 are moms (defined in the study as US online women age 18-50 who are parents of a child younger than 18 living with them). Though online moms are similar to non-mom peers in terms of basic demographics, mobile phone use, and attitudes about technology, as a distinct consumer segment they stand out in three primary ways, according to Forrester. Overall, moms tend to… - Andrew Foote