Digital moms are less likely than non-moms (i.e., other online women) to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and post their opinions about products and services on social sites and online forums, according to Forrester Research. Some 47% of women age 18-50 are moms (defined in the study as US online women age 18-50 who are parents of a child younger than 18 living with them). Though online moms are similar to non-mom peers in terms of basic demographics, mobile phone use, and attitudes about technology, as a distinct consumer segment they stand out in three primary ways, according to Forrester. Overall, moms tend to…
- Andrew Foote
Other key findings include that ads aimed at driving sales had a more than 350% higher conversion rate when aimed at existing Facebook fans, advertising by retailers has grown significantly to 36% of total impressions, and Facebook’s Sponsored Stories ad unit produced a 32% lower cost per acquisition.
- Andrew Foote
Social Media Valuations Created with Raphaël01000020000300004000050000FacebookGrouponSkypeLinkedInTwitterLivingSocialFoursquareZynga Twitter: 7700 M$ $ spent on E-Commerce During the last 26 seconds Reset Items sold on Amazon During the last 26 seconds Reset Internet Advertising Created with Raphaël200520062007200820092010TVINTERNET Fun fact * The online dating industry is worth $ 4 billion worldwide * Google's stock prices 6 times bigger than their initial value. * Your Facebook profile is worth $91
- Andrew Foote
2. "Seventy-seven percent report that they use social media to share their love of a show; 65% use it as a platform to help save their favorite shows; and 35% use it to try to introduce new shows to their friends." (TVGuide.com study via TVNewsCheck.com)
- Andrew Foote
Global 'Digital Life' Research Project Reveals Major Changes in Online Behaviour -- LONDON, Oct. 10 /PRNewswire/ -- - http://www.prnewswire.com/news-re...
Great video of Gabe Zicherman’s Gamification & Game Mechanics Talk at R/GA « Flytip.com – Sneakers & Interactive Media Culture - http://www.flytip.com/blog...
David Martin President and CoFounder Mobilezapp, Inc. Nashville, Tennessee 615-257-1057 http://www.mobilezapp.com david.martin@mobilezapp.com skype - davemartin55
- Andrew Foote
What Does The Ability To Buy 400k Facebook Fans In A Day Mean For The Facebook Platform? - mediabistro.com: PRNewser - http://www.mediabistro.com/prnewse...