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See on Scoop.it – Pharma An Ideas Incubator project to establish an open development business model focused on mobile health services:   ‘Mobile services are primarily about linking – connecting people to information, services, and people who can help. If there are not adequate services, systems, or trained people to connect to, then mobile services [...] - Andrew Spong

See on Scoop.it – Pharma David Shaywitz observes that most digital health companies, like most biopharma companies, are focused on incremental improvements, rather than revolutionary advances, and concludes by suggesting that we need both. He expands on three themes: * Reports of the demise of incrementalism have been greatly exaggerated, in the context of both biopharma [...] - Andrew Spong

Scientists in New York and Boston have discovered a new type of prostate cancer that afflicts 15% of patients with the disease — and it could help doctors tailor treatments. The researchers identified novel mutations in the so-called “S-Pop” gene and suspect they lead to a dangerous accumulation of proteins that drive tumor growth. “This study, and our prior findings, tells us that prostate cancer is not just one disease but several diseases,” said Dr. Mark Rubin, vice chair for experimental pathology at Weill Cornell Medical College. “This opens the door to development of specialized diagnostic tools and treatments.” - Andrew Spong

Pre-print PDF - Andrew Spong

notice we're carrying. - Andrew Spong

See on Scoop.it – Pharma A new manhattanResearch report suggests that physicians who touched a sales rep’s iPad were more likely to have a satisfactory experience, and more likely to say the experience influenced their clinical decisions. However, only one-quarter of the 30 percent of physicians who saw a sales rep with an iPad actually touched [...] - Andrew Spong

Facebook’s recent addition of an ‘Organ Donor‘ status to its ‘Life event’ user options demonstrated yet again the power of the world’s most popular social website and number two Internet destination to shape the conversation around health issues. In the text accompanying the instructions concerning the addition of organ donor status to timelines, facebook explains: [...] - Andrew Spong

Facebook’s recent addition of an ‘Organ Donor‘ status to its ‘Life event’ user options demonstrated yet again the power of the world’s most popular social website and number two Internet destination to shape the conversation around health issues. In the text accompanying the instructions concerning the addition of organ donor status to timelines, facebook explains: [...] - Andrew Spong

I spend quite a lot of time fiddling with my LinkedIn profile. It is the link I elect to include in many of my social media presences. It features prominently in sites that I use to promote my services. The reason for this is pretty obvious: LinkedIn is a traffic-driving monster on the Internet, with a [...] - Andrew Spong

?log=out - Andrew Spong

?log=out - Andrew Spong

Janssen has recently announced its intention to close its Psoriasis 360 facebook page. Matt Lowe and Andrew Spong have discussed some of the issues around the subject on Twitter. Note: the ‘clause 2′ referred to below makes reference to Clause 2 of the ABPI’s Code of Practice for the Pharmaceutical Industry (2012 PDF) and those activities deemed [...] - Andrew Spong

Take a look at this story and share your opinion. Tagged: GSK, Pharma, social media - Andrew Spong

No link, Andrew? - Berci Mesko, MD

The potential of advertising –  the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media – is declining faster than even the most perspicacious of advertisers are prepared to concede possible. Why? Because the impact of a message concerning a product is no [...] - Andrew Spong

Everything about ‘Introduce Yourself to a Free Tall Latte at Starbucks UK’ is wrong. Let’s start with why the video could never speak to me: 1) I drink coffee, but I don’t drink lattes. I’m not here to have a go at infantilised cow-juice drinkers, though. They’ve got enough problems. 2) The music. My ears! [...] - Andrew Spong

An interesting conversation around what constitutes community hashtag spam took place on #hcsmeu this morning during which some thoughts were shared on a much-neglected topic, namely: what is social business? That’s what we think. What do you think? Personal learning: don’t try to do something like this when Storify is down #RSI Tagged: community, Conferences, [...] - Andrew Spong

The healthcare social media family has grown significantly since the creation of #hcsm in January 2009. A full list and a tweet chat calendar of meeting times be found on Symplur. While visiting, you may like to review Symplur‘s healthcare conference hashtags and new disease hashtags. #hcsm Healthcare Social Media (USA) convenes on Sunday evenings. Moderator: [...] - Andrew Spong

ePatients are patients. mHealth is health. social media is media.   There are enough how-tos, Top 10s and playbooks out there. They’re just a search term away. We neither need to write more of them in the belief that we are in some way contributing something (other than more static), nor labour under the misapprehension [...] - Andrew Spong

[View the story "Finding the right answer: it's Symplur with tweetchats" on Storify] - Andrew Spong

regu - Andrew Spong

Working in social business development can offer a number of gratifications: the stimulation of new ideas, the pleasure of collaborating with creative, dedicated colleagues, and the satisfaction of a shared enterprise that has no less ambitious a goal than to improve upon or even resolve issues associated with a particular aspect of an existing industry [...] - Andrew Spong

The average user searching for information on the Internet in not using Boolean operators or Google protocols to refine their searches. They are using natural language declamations or questions which search engines then ‘translate‘ to produce results. However, when we ask ‘what is the best health information available on the internet?’, we may not be [...] - Andrew Spong

Convincing pharma companies of the need to join social media is a battle that is, if not won, at least well underway, thank goodness. But what to do once you get there? That’s the big battleground at present. - Andrew Spong

Twitter’s official Help Centre defines a Retweet as ‘a Tweet you just have to share’. It describes how to Retweet using the Web interface, but there are other manual Retweeting options. This post describes them. Automated (new style) Retweets The official Twitter Help Centre advises that other users’ Tweets may be Retweeted via the Web [...] - Andrew Spong

The @Reply on Twitter is a variant form of the @Mention. The distinction between the two is a subtle one:   Key learning Rule: all @Replies are also @Mentions, but not all @Mentions need be @Replies. So ‘Thanks for the link @username’ is both an @Mention and an @Reply But ‘I saw a great Tweet [...] - Andrew Spong

With more than 460,000 new users joining Twitter every day, I thought it was time for a few back-to-basics posts about the real-time information network‘s primary functions. A Tweet that contains another user’s username preceded by the @ sign (e.g. @yourusername) will appear in both the public Twitter time line and the @yourusername account’s own [...] - Andrew Spong

I have come across two different ways of looking at patient reported information in the last 24 hours that I would like to share with you. Both have their merits, but to me one looks like the past, and one looks like the future. Medify aims to ‘help you and your family more easily navigate, [...] - Andrew Spong

Many popular self-published authors are coming down hard on the self-publishing services that Penguin added to community writing site Book Country earlier this week, calling the initiative overpriced, royalty-grabbing and “truly awful.” - Andrew Spong

A recent study by Springer Publishing Company discovered that more nurses are using mobile devices including smartphones, tablets and e-Book readers. The report found that 74.6% own a smartphone or tablet, while almost half – 41.5% – own an e-Book reader. However, only 31.4% of these owners said that they have purchased nursing or medical eBooks for their device, compared to a rate of 53.6% for smartphone and tablet users. - Andrew Spong

With just one more virtual page left to tear off on my digital calendar, my thoughts are turning to the coming year. What trends for 2012 may we discern in the social health conversation? Here are some of my thoughts as to the residual, dominant and emerging subjects. Slipping off the map It’s time to [...] - Andrew Spong

Yesterday, I asked the following question: Here is what @StuartMayell, @openkimono, @dawidge, @DavidPaulNoble, @julieodonn, @BrianSMcGowan, @MikeCapaldi, @hjluks, @stefpo, @zeeclor, @PhilBaumann, @motorcycle_guy, @kgapo, @Tinii, @Colleen_Young and @jodyms think the answer is, collectively: Due to the quirks of Wordle, I, me, you, us, we, and why did not make the cut so I add them manually here [...] - Andrew Spong