"Mobile App Analytics provides end-to-end measurement of the entire customer journey within a mobile application. It enables mobile developers and marketers to create more successful apps and user experiences by measuring metrics at all stages: from acquisition metrics such as new/active user; engagement metrics such as visitor flow, loyalty, and app crashes; and outcome metrics such as goal conversions and in-app purchases. We're slowly rolling out this feature, and it will be available to all by the end of summer." - Digital Ciappinator from Bookmarklet