"So are you Agile or RAD or whatever term developers have coined recently? Isn't that just web development optimization - the result of some time & motion studies on how to get developers to create applications that don't suck as cheaply as possible? Then you come up with concepts like "sprints" to designate the time you actually spend doing something productive. I am saying that as someone who actually places value on those concepts. You have been blessed with comments from some of the most technically competent/advanced SEOs in the business, and you seem to dismiss them as fools. You are right that some aspects of SEO could be looked on as having a cross-over with web development. Lets look at another field Lab technician testing stuff on rats Genetic Scientist Chemist General Practitioner Dentist Nurse Phisiotherapist Neurosurgeon Plastic Surgeon They all have medical related training but do different things and might well earn different salaries. Can the Neurosurgeon do the same..." - Andy Beard