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Andy McIlwain

Andy McIlwain

Miscellaneous web-type geek. I help build online communities. I also like to doodle. (What's up with that, anyway?)
Heads up! Toronto's @big3video are running an Online Video Marketing 101 workshop on August 12th. http://www.big3videoagency.com/worksho...
Comcast Confessions: when every call is a sales call | The Verge http://www.theverge.com/2014...
Engage with your customers, where the customers are. http://andymci.com/2014...
Building a Press List http://andymci.com/2014...
Justin Tadlock on Content Type Standards http://andymci.com/2014...
RT @useiconic: Awww yeah! Iconic 1.5.0 is out. 5 more icons. Download it at https://t.co/zmaNEatdW6 or read about the details at http://blog.useiconic.com/iconic-...
RT @HeyFlywheel: Want to send your readers cool stuff? Here's how to integrate WordPress with Campaign Monitor: http://getflywheel.com/integra... https://twitter.com/HeyFlyw...
RT @zackkatz: My first podcast, and on a huge day. Thanks, @pippinsplugins and @bradt - Check out their great @applyfilters WordPress podcast.
Let’s fly: Advice for a more serene airport experience. https://medium.com/message...
"If we really want to be customer-centric, we have to be willing to turn customers away." http://www.marketingprofs.com/opinion... #smallbiz #marketing
RT @clickflickca: The next @DevTO is this Mon. at @shopify Learn for FREE. Shopping and Tech and network w/people in the community. http://www.devto.ca
"A fantastically exhaustive set of test data to measure the integrity of your WordPress plugins and themes." http://wptest.io/...
50,000 Websites Hacked Through MailPoet WordPress Plugin Vulnerability http://thehackernews.com/2014...
"Control matters." (Marketers should have control over the content experience, not developers.) Iterate freely! #InboundTO
"Targeting matters." (If you don't have a lead/customer database, you're doing it wrong.) #InboundTO
RT @waywire: Weird Al videos juxtaposed with their sources http://www.waywire.com/video...
It takes several touchpoints for a customer to convert from content. Figure out what those touchpoints are. #InboundTO
MT @smbusinesscoach: @HanaAbaza content ROI is more than just cost of content divided by new revenues... Like brand lift. #InboundTO
Don't forget about the impact on branding from content marketing. #InboundTO
TL;DR for Analytics = Engagement Metrics are on-page (e.g. bounce), Growth Metrics are goals and attribution (e.g. cost per lead) #InboundTO
Customers make an expensive purchase? Consider content that reassures their purchasing decision. #InboundTO
How content impacts growth: Signups, better/more leads, shorter sales cycle, lower cost per lead, less churn. #InboundTO
Is your content resonating with people? Basics: Engagement (do ppl care?) vs. Growth (are you making $$$?) #InboundTO
"If it don't make dollars, it don't make sense." via @HanaAbaza @uberflip #InboundTO
"Put yourself in your readers' shoes." + Think of yourself as a publisher when you're blogging. #InboundTO
Your blog posts don't need to be epic or sexy. Plumber? Electrician? Create some simple how-to articles. #InboundTO
"A lot of people forget the ongoing CTA." Also, why not make your blog posts downloadable? via @smbusinesscoach #InboundTO
And here's the CTA for our meetup! #InboundCon early bird pricing, save $100. http://inboundcon.com/ #InboundTO
What about follow-up? Look at email automation and workflows (hello @HubSpot, @InfusionSoft) or targeted paid ads (@AdRoll) #InboundTO
Landing pages, or "squeeze" pages, make the offer and ask for info. Thank you page has another CTA for next step in the funnel. #InboundTO
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