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Andy McIlwain

Andy McIlwain

Miscellaneous web-type geek. I help build online communities. I also like to doodle. (What's up with that, anyway?)
Heads up! Toronto's @big3video are running an Online Video Marketing 101 workshop on August 12th.
Comcast Confessions: when every call is a sales call | The Verge
Engage with your customers, where the customers are.
Building a Press List
Justin Tadlock on Content Type Standards
RT @useiconic: Awww yeah! Iconic 1.5.0 is out. 5 more icons. Download it at or read about the details at
RT @HeyFlywheel: Want to send your readers cool stuff? Here's how to integrate WordPress with Campaign Monitor:
RT @zackkatz: My first podcast, and on a huge day. Thanks, @pippinsplugins and @bradt - Check out their great @applyfilters WordPress podcast.
Let’s fly: Advice for a more serene airport experience.
"If we really want to be customer-centric, we have to be willing to turn customers away." #smallbiz #marketing
RT @clickflickca: The next @DevTO is this Mon. at @shopify Learn for FREE. Shopping and Tech and network w/people in the community.
"A fantastically exhaustive set of test data to measure the integrity of your WordPress plugins and themes."
50,000 Websites Hacked Through MailPoet WordPress Plugin Vulnerability
"Control matters." (Marketers should have control over the content experience, not developers.) Iterate freely! #InboundTO
"Targeting matters." (If you don't have a lead/customer database, you're doing it wrong.) #InboundTO
RT @waywire: Weird Al videos juxtaposed with their sources
It takes several touchpoints for a customer to convert from content. Figure out what those touchpoints are. #InboundTO
MT @smbusinesscoach: @HanaAbaza content ROI is more than just cost of content divided by new revenues... Like brand lift. #InboundTO
Don't forget about the impact on branding from content marketing. #InboundTO
TL;DR for Analytics = Engagement Metrics are on-page (e.g. bounce), Growth Metrics are goals and attribution (e.g. cost per lead) #InboundTO
Customers make an expensive purchase? Consider content that reassures their purchasing decision. #InboundTO
How content impacts growth: Signups, better/more leads, shorter sales cycle, lower cost per lead, less churn. #InboundTO
Is your content resonating with people? Basics: Engagement (do ppl care?) vs. Growth (are you making $$$?) #InboundTO
"If it don't make dollars, it don't make sense." via @HanaAbaza @uberflip #InboundTO
"Put yourself in your readers' shoes." + Think of yourself as a publisher when you're blogging. #InboundTO
Your blog posts don't need to be epic or sexy. Plumber? Electrician? Create some simple how-to articles. #InboundTO
"A lot of people forget the ongoing CTA." Also, why not make your blog posts downloadable? via @smbusinesscoach #InboundTO
And here's the CTA for our meetup! #InboundCon early bird pricing, save $100. #InboundTO
What about follow-up? Look at email automation and workflows (hello @HubSpot, @InfusionSoft) or targeted paid ads (@AdRoll) #InboundTO
Landing pages, or "squeeze" pages, make the offer and ask for info. Thank you page has another CTA for next step in the funnel. #InboundTO
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