Now there is a way for local business owners to get a better understanding of how customers are finding their business. Did they search for "new car" or "test drive" to get to the listing for the showroom? What happens to traffic to the new showroom when your client starts advertising in the local paper? Do they drive miles for your client’s service? With this information, you'd be able to make better informed planning decisions on how to drive more traffic to your client’s listing and attract more customers. - Andy McIlwain