he challenge was: create buzz in social media and provide product knowledge. In order to that, we decided to capture on live stream a real LG Top Mount, with real food. Each camera, five at total, capturing a refrigerator´s feature, and ten dishes being given away at Twitter, how? People should follow @LGTopMount, go to http://www.lgtopmount.com.br see what´s the next dish to be release, and wait for the sign at Twitter, after the sign the first reply saying "i want cake (example)" wins the dish and receives the food at home in 24 hours (valid for Sao Paulo).
- Angelo Chaves