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Chris Brogan shared an item on Google Reader

There's more than one way to skin the revenue cat

July 7 at 7:49 pm - Link

Mike Seidle, Andy Angelos, Chris Bonney, joshuabacker and Ken Burbary liked this

selling a product or service has yet to go out of style - joshuabacker

Social Media Club: Kristie Wells posted a link

Simple sabotage | Everything is Miscellaneous

June 12 at 8:59 am - via Bookmarklet - Link

Andy Angelos, Chris Heuer and Francine Hardaway liked this

This is quite an important post from David Weinberger - great ammo for explaining why being social, being courageous and embracing change is valuable. - Kristie Wells

Louis Gray shared an item on Google Reader

Will RSS Ever Go Mainstream?

April 9 at 3:28 pm - Link

Christopher Yeo, Franklin Pettit, yuzuru , Caleb Elston and 12 other people liked this

No, I don't think so. Most people just like to kick back and watch TV. However, those who rabidly consume RSS will be better prepared and advantage. - Mike Reynolds

RSS is already mainstream, but requires disguise via personal homepages and updates of Facebook or MySpace. People are intimidated by acronyms for some reason. - Andy Angelos

Show 14 more comments

Eventually our refrigerators will be transmitting, or receiving, something very much like an RSS feed. (And it won't be a Flickr meme.) By definition, under the hood communications are under the hood. Then there is the 10% of the population like me that can spell RSS, and the 1% of the population (the rest of you) who actually understand it. - Ontario Emperor

Most of my family and friends would give me a funny look if I asked them what RSS is. They still just use email for sending messages and mostly only read MSM websites. I don't see them using RSS unless it's for things like what Andy said above in Facebook where they don't know that it's RSS, only what it does. - Devin Anderson

Wait a minute - how did refrigerators get involved? RSS will need to be called something else and painted in a different color (I nominate puce) before it's accepted by the general public. I love my GReader but it's going to have to get *much* prettier than that. - Carla Thompson

I *like* Ontario's comment. - Mike Reynolds

How about when companies use it more? You get employees used to RSS feeds at the office, they'll start to understand them. I think exposure is key - setting up an RSS reader isn't as interesting as say...joining Facebook. Left to their own devices, it's going to take a while for consumers to adopt. - Hutch Carpenter

RSS went mainstream when all of the major websites and blogs started offering RSS feeds and made them easy to find. With that being said, I do agree that a large section of the population is not familiar with much of the best that the Internet has to offer including RSS. - Seek Ground

RSS is such a daily part of my life, that I think I mistook it as being mainstream. I had no idea it wasn't. That said, I'm pretty sure my mom doesn't know what an RSS feed is. For me, though... if it doesn't have RSS, I'm not really interested. - Vince DeGeorge

RSS as a protocol, for behind the scenes stuff, will. But raw consumption of RSS feeds will not. Traditional feed readers are for geeks - Aviv

I'm very doubtful. I think RSS is very useful for people who visit more than ten news websites a day - but all the "mainstream" users I know don't do that. If I showed them how you could pull the NYTimes into a feed reader, they would say, "Why don't you just go to the new york times website?" Only when you look at tons of blogs / websites does an RSS reader make any sense. I don't think that's as common as us technophiles would like to believe. - Jason Kaneshiro

I'm interested to know if people are using "RSS" here in a generic way, to mean a feed. Ontario Emperor is right that it will be under the hood, but it will be Atom (syndication and publishing) doing interesting and pervasive things rather than RSS. - Michael C. Harris

Will SMTP ever go mainstream? Most people I talk to have never even heard of it. - Paul Buchheit

@Jason Kaneshiro Even casual users like the idea of a one-stop shop for all your news, though. At least the ones I've spoken with. I do think Ontario and Alltop are on the right track, that we can't call it RSS and we need to shove it under the covers. - Carla Thompson

/me likes integration of RSS into XHTML2 e.g. <h1 rel="rss:title">My blog post</h1>. HTML is already designed to be media and layout neutral so there's nothing that says it can't be used as a subscription format too, as that would get rid of an additional redundant output format. - Philipp Lenssen

Mainstream doesn't care what RSS is or how it works, as long as it fills a need. Yes, it will go mainstream but probably not as RSS. To Paul's point - email is what matters, protocol (technology) is irrelevant. - Mia

As more and more services do interesting things with RSS, the usage will continue to increase. FriendFeed is a great example of a site that users don't have to know what RSS is to take advantage of the benefits. - Caleb Elston

I'm thinking this through. "Email" and "IM" have become generic terms that don't hint at the underlying protocols. Perhaps the word "feed" will become genericized in a similar fashion, probably as a verb (I'm gonna feed my car's gas consumption). And Carla, I'm not a fan of puce. - Ontario Emperor

@Ontario lol. cerulean then? persimmon? - Carla Thompson

Dave Winer posted a message on Twitter

“They're talking about creating jobs in the US. "Insourcing."”

April 2 at 10:06 am - Link

Andy Angelos liked this

Isn't the US still #1 globally for the number of insourced jobs? - Cornelius Toole

Robert Scoble shared an item on Google Reader

The many faces of Data Portability

March 30 at 10:19 pm - Link

Andy Angelos, Daniel Shaw, Diane Ensey, Greg Davies and 2 other people liked this

Louis Gray shared an item on Google Reader

Can you tell me some twitter secrets?