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Anna Barcelos › Comments
ROI has always "traditionally" been about the bottom line. It's tough to let go of that mentality. However, with social media and the building of social capital among individuals, I think new ROI standards are going to have to be established and addressed per organization. Companies are going to have to get over themselves and think again about...
in my opinion ROI cannot be re-defined. The social spaces include, hits, traffic, mentions, RT's and all. This is not ROI. However, these things can be used as Key performance indicators. Re-tweets lead to traffic, traffic converts on opportunity or sales.
- Keith Burtis
Agreed KPIs are a terrific way to explain it.
- Anna Barcelos
Amy Martin discusses some of the KPIs she measures in depth in a youtube video here --> http://www.sportsnetworker.com/2009... -- What can we take away from that potentially adds to this discussion?
- Ryan Stephens
I'm not really sure what I'm taking from that. It seems to be missing the mark on conversions. Conversions are not hits and traffic but they are the results of hits and traffic. Hits and traffic are a social KPI. The social sphere needs to take one more giant step to close the loop..it's not enough to say that we got this many hits, diggs, retweets etc... None of it means a thing unless...
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- Keith Burtis
I agree re: return on influence, impact, emotion, etc. are really overrated without bottom line #'s. I don't think we should discredit their ability to positively enhance the brand, but then like you said, we still have to close the loop and understand how that translates to the bottom line. You bring up a good point that I suspect is a limitation for many. If you use Olivier's approach...
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- Ryan Stephens
there are other ways around financials. You can create landing pages and track the number of sales based on the click of a button, you can track coupons printed and scanned at a store. We need to be creative and make sure that our customers know that we don't play games. This isn't about facebook, twitter, or any other tool. It's about business. The toolsets will change, evolve and get...
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- Keith Burtis
Hey guys/gals try to use the comment feature... this will keep the related searches in a easy to read thread. Thanks :)
Keith thanks for establishing this! OMG...there is still so much work to standardize SM ROI. I'm telling you, and @bethharte and I chuckled over this earlier today using one of our favorite quotes from the Cluetrain Maifesto re: some companies "The clue train stopped there four times a day for ten years and they never took delivery." I would rather talk about these challenges together than just spew our separate siloed opinions. Finally, thanks for coming over to FF! Nice change of "scenery" fr/Twitter.
- Anna Barcelos
Jody Reale and Anna Barcelos liked this
Just as good lookin' then as now Pai!!
- Anna Barcelos
I had the same hairdo once.
- Jody Reale
When I get home I jump into swim trunks (not a speedo!) and then jump into the pool. Everyone's usually already in there.
Pool weather, nice! When will New England have a warm day?!! Thank God no Speedo!! Ew.
- Anna Barcelos
Now where does this go when I post to Friendfeed again??? Twitter, FB?
Anna Barcelos liked this
That's a great question. I'm always hopping betw/FF, FB and Twitter and am not sure what to do with FriendFeed yet. Learning...
- Anna Barcelos
MA salestax just increased by 25%. Wow. So when's the next NH Tweetup? Here I come!
Anna Barcelos and David Damore liked this
Oh come to Providence! Reason to meet you too LOL
- Anna Barcelos
At the ripe old age of 104, Ivy Bean is the worlds oldest Twitterer. - http://thenextweb.com/2009...
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Mitchell Tsai, Brian Bufalo, Brown Letua and 90 other people liked this
It would be too fast for her.
- Lokei Atikus™®
Twitter has officially jumped the shark.
- Brad Williamson
Brad, I don't see how that reference applies at all here.
- Tyler Hayes
This looks encouraging for the people of half her age to join the web bandwagon.
- Ashish
This is wonderful! PS: Why are there always some people who have to make stupid comments?
- Verena Fuchs
Not only is this a testament as to the popularity of the Twitter social networking service, but it also disproves the old stereotype that the elderly doesn't understand today's technology.
- Thomas Ward
Exactly so, Thomas! well said.
- Melanie Reed
It wouldn't be too fast for her. There are assistive technologies (puff and sip) and new ones coming that can keep up.
- Melanie Reed
Just use pause, like I do. Live streaming is too much like watching TV, which immediately turns me off.
- Ernie Oporto
I hope some more people "follow" her and enjoy the internet. It does not replace the joy of social life but she can enjoy having the feeling of being connected.
- Ashish
Way to go, Ivy!!
- Robert Couture
Why wouldn't you link to the original article? http://www.thesun.co.uk/sol... And she's 103, and the oldest Twitterer in UK, not the world.
- Mark Trapp
I wouldn't even bother trying to explain Twitter to my parents.
- Donald Forth
Oh, my... Remember the news: http://edition.cnn.com/2008...
- Alp
Longevity isn't for wimps. However, if you make it to 100+, you too can enjoy an exciting rewarding future as a media-prop for some random future technology. Of course, you'll suck, because you're old; for we all know that http://alloldpeoplesuck.blogspot.com/ -- #Sardonic-Hyperbole-With-A-Message
- michael silverton
Apparently this is a scam. techcrunch article has more: http://tr.im/lz2B
- Angus Burton
Scam is bullshit. She's on there and still tweeting. Whether she's on Twitter because of a newspaper or because someone but a gun to her head, ages still on there, 104 years old and still Tweeting. Ahh, there, I feel better :)
- Zee.
oh and she just tweeter twice in the last 45 mins
- Zee.
Ivy is so sweet! A living testament that social media demographics are constantly evolving!
- Anna Barcelos
Remember we do follow everyone back but Twitter has these daily limits, we WILL follow you back ASAP !
Anna Barcelos liked this
I have loved Collective Soul from day one and am so glad you guys are "back"
- Anna Barcelos
Father Cutie: Priest in compromising photos admits 2-year affair - http://www.cnn.com/2009...
Penguin, Zulema ❧ spicy cocoa tart, Carmen and 2 other people liked this
"An internationally known Catholic priest who was shown in photographs last week embracing a bathing-suit-clad woman on a Florida beach has admitted they had a two-year affair. The Rev. Alberto Cutie -- sometimes called "Father Oprah" because of the advice he gave on Spanish-language media -- said Monday on CBS' "Early Show" that he is in love with the woman and is considering his options: Whether to break up with her or leave the priesthood and marry her. The woman, who has not been publicly identified, wants to get married, Cutie said. The priest was removed from his duties last week at St. Francis De Sales Catholic Church in Miami Beach, Florida, and on the Radio Paz and Radio Peace networks. "I take full responsibility for what I did, and I know it's wrong," he said Monday."
- Cee Bee
from Bookmarklet
The photos of the Cuban-American priest, also known as "Padre Alberto," appeared on the cover of last week's TV Notas magazine and on eight inside pages. The cover says in Spanish: "Good God! Padre Alberto. First photos of a priest 'in flagrante' with his lover." Other media outlets throughout Latin America, including the official Notimex news agency in Mexico, picked up the story, and...
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- Cee Bee
So this is what my mom was talking about this morning about a Latin priest who "faltered."
- Anna Barcelos
I never understood why Catholic priests can't marry. It would solve so many problems within the Catholic church. Men have needs, they can't pretend they don't.
- Raoul Pop
My mom was all over the story about Padre Alberto. He should get married since he can't commit to the priesthood vows. So sad that Catholic priests can't get married :(
- Zulema ❧ spicy cocoa tart
man, i have seriously been hacked to bits. Everything from email(s) to registrar to paypal...crazy. And i took serious precautions guys.
minus-one, Alfredo 亜瑠布れっど, Mark Layton and 19 other people liked this
What happened?
- Lindsay
That's bad news
- M F
Uh oh.
- Akiva
How do we know this is the real Zee?
- Kevin Kuphal
oh noes!
- Just Katie
ruh-roh. could this be through gmail somehow?
- Laura Norvig
:( I'm sorry, Zee.
- Michelle M
@Lindsay http://friendfeed.com/zee... But basically, woke up this morning to all my accounts passwords changed. @Kevin you don't...i've spent the whole day convincing people I am who i say i am :(
- Zee.
The worst I had was someone hacked my eBay account to sell golf clubs (WTF?) but never got through to my Paypal. I feel for you, Zee.
- Kevin Kuphal
its crazy though, i had a unique password for every single email account and website. Its really not easy to crack...yet he/she have.
- Zee.
did you have Firefox remember all of those ids/passwords?
- Christopher Galtenberg
Sounds like a worm got into your system...
- FFing Enigma
sounds like a keylogger/net sniffer or something similar
- Naor Mark
That happened to me. It's awful. I now use StopZilla daily. Not sure if they have a Mac version.
- Anna Barcelos
I agree with Naor : that does sound like a keylogger
- kosso
Ouch
- michael sean wright
if you don't store all those passwords in a file somewhere, here's another vote for keylogger.
- John Craft
oh noes!
- Jorge Escobar
I consider again buying little snitch ..
- Naor Mark
i don't use Firefox, but honestly guys aside from lil snitch..i've tried everything. Need to look into lil snitch, never used it before
- Zee.
little snitch ++
- Brian Hendrickson
Yeah, another recommendation for Little Snitch.
- Akiva
i tried it, like zonealaram i used to have on my PC, nagging a bit, but if someone managed to do it to you, maybe it worth it.
- Naor Mark
I'm sorry to hear it Zee. That really sucks.
- Jim the Blatant
@naor ZoneAlarm is absolutely useless and extremely annoying.
- Cheba Tron
Hey Alex :)
- Zee.
@Cheba amm. used it several years ago - extremely annoying- yes i agree, re. useless, at least from my experience at least twice it detected malicious programs trying to "call home" - like always in security you need to find the right security/annoyance ratio
- Naor Mark
How do you detect keylogging?
- Todd Hoff
Horrible. Zee, it makes me wonder what the incidence rate is for this among people with a moderate to high public profile online. So sorry it's happened to you.
- Micah
@naor Back in that time I was using Kerio Personal Firewall.
- Cheba Tron
Not sure if there's mac version of KPF.
- Cheba Tron
That sucks, Zee!
- anna sauce
:(
- imabonehead
awful news, get up to speed quickly!
- Dobromir Hadzhiev
Zee are you on a Mac? A PC? Linux?
- Kevin (barely visible)
@Kevin Mac
- Zee.
shit. this sucks! sorry Zee : (
- vijay
That totally sucks dude. Sorry to hear this. I've been hacked once, but that was entirely my fault. I know how you feel. :((
- Andrew David
If it *is* malware-related (i.e., keylogger), I'd rely much on Comodo.
- Pandu ● IT Optimizer
I don't need - want - a digital version of a print newspaper
I agree. I subscribe to the particular sections of on-line papers. I read only what I want, when I want.
- Anna Barcelos
It gets worse. He blew his nose into tissues, and then discarded them on the train seat next to me. http://twitpic.com/501f6 #FMC
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David Damore liked this
#FAIL for sure.
- David Damore
Man, that's just disgusting.
- Anna Barcelos
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