Maps & diagrams always help us find our way and understand better the social media era for marketing and business. A slideshare presentation of 80 maps describing social media. Fantastic resource.
- Su Butcher
Go ahead and try to have a bad attitude after meeting Milan. He's my happiness monster. Eats up stress and spits it out with a smile.
- Robert Scoble
from Bookmarklet
Great news because if companies are still buying ads in this sucky economy there's hope for everyone trying to make a business at this.
- Robert Scoble
You'll get more Leo. You are authentic in presentation and add value to the sender and receiver of messages. All the "looters that observe and advise" can't consult anyone to your achievements. You'll get lots more Leo. You and the crew keep up the good work.
- Vince Green
Seconded. While the commercials may be cheesey at times they aren't trainwrecks of continuity that other "commercial backed podcasts" can be. Though I enjoy Amber reminding Leo to do the comercialls in net@night.
- Stephen Lecheler
I am genuinely glad your doign well Leo, and I think you deserve it. You are a pioneer. Unfortunately the thing that makes you good is why I can't listen to anythign but Windows Weekly any more - the pandering and glad handing makes me insane. You feed into the prevailing mood on the web, not dig under it - I suspect its why you are popular, but it makes for a lot of inaccurate tone that you could use yoru platform to correct, not feed.
- Soulhuntre
@soulhuntre - can you elaborate. Pandering and glad-handing to the other hosts, or to Twitter or Apple, or what? Do you feel we're not critical enough of companies and the net?
- Leo Laporte
@Leo - Editorially (companies and so on) you are fine, honest and hard hitting. Its more the prevailing mood and the opinions of your guests... maybe thats it. You tend to have folks on who are the ones shaping the prevailing blog-o-moods anyway, so when they dont get challenged on Twit it just feels like more of the same ya know?
- Soulhuntre
@soulhuntre - that's one reason Dvorak is on nearly every TWiT episode. He hates everything. ;-)
- Leo Laporte
Wasn't that why he spun off to Cranky Geeks for a while?
- Stephen Lecheler
from IM
@Leo - some of it is probably recording timing as well, It is hard to listen to a Twit where you or a guest is putting out there information that is factually wrong, sometimes after another podcast I heard you on gave you correct info... (thinkign out loud here) I am trying to give you a solid answer since you took the time to ask :)
- Soulhuntre
@Leo - Here it is - you act as a semi-passive facilitator for the views of your guests and hosts. That means you don't really act as the cross pollinator and sometimes foil I want you to be. It seems you will join in a pile on of some rumor or least favored child long after even you have admitted in another show you don't see why it / they get a bad rap. It makes you a great facillitator, but it makes me crazy sometimes :)
- Soulhuntre
In the US, the EPA have been making big inroads into reducing the danger. A tough task considering most areas of the US and the Uk are urbanised so diesel fumes are in every breath we take. As much as 25% of the breath we take in highly urbanised areas, more if there is a port nearby and the diesel fumes from the ships engines are in the air.
- Sally Church
from Bookmarklet
Sally, I thought you published something yesterday that said there is no correlation between inhaling diesel fumes and lung cancer? This looks like the opposite.
- Jim Hardy
Jim, no yesterday was breast cancer unless I am losing my marbles.
- Sally Church
I reblogged a quote from this post this morning (http://friendfeed.com/e...) and looked at the evidence. The problem is that the evidence is all over the shop because the contents of the fuel is changing over the years. The negative reviews were written by the trucking industry so they may be biased. I spent hours reading the individual papers and concluded that yes, there was reason to be concerned.
- Sally Church
I was reading through the research as I wrote it, it was very interesting. I felt like going out with a face mask (the air purifying kind) today. Thanks for highlighting this Sally.
- arrowsathome@aol.com
"Here’s how Texas solved the problem of highway litter. They did some research and found that the biggest culprits were 18- to 35-year-old males who drove pick-up trucks and liked sports and country music. The threat of penalty fines didn’t work; nor did appeals to the young men’s sensitive natures about the harm done to local wildlife. So the Department of Transportation ran an advertising campaign that recruited Texas’s sporting and country-music heroes, from Lance Armstrong and Chuck Norris to Willie Nelson and Lyle Lovett. One advert had Mike Scott, the Houston Astros pitcher, pick up some litter and—using his famed split-fingered technique—hurl it at a roadside trash can. Cue massive explosion, followed by the catchphrase, “Don’t mess with Texas”. As Chip and Dan Heath write in "Made to Stick”, a book about communicating ideas, the ads avoided the negatives of guilt and shame in favour of the positives of pride and group identity. Within a year, roadside litter had dropped by 29%; within five years"
- FFing Enigma (aka Tina)
from Bookmarklet
I have the book mentioned above "Made to Stick" and rather enjoyed it.
- FFing Enigma (aka Tina)
I cringe every time I see a dumb hick toss a can, cup or wad of paper out his window here in TX. On another note, another scary offender is cigarette butts out the window. Seem harmless enough, but in drought-stricken parts of this state it can burn a pasture to a crisp in minutes. Don't mess with Texas.
- Christian (Simply X)
That's a great example of using good data to make a real difference that is targeted at the right people. Cool.
- Sally Church
Sally, if you've not read the book I recommend finding it at your local library. The entire premise is how to craft ideas and campaigns that are truly sticky with the intended audience and is chock full of examples like this.
- FFing Enigma (aka Tina)
Now that's a great idea. 'Keep Britain Tidy' is so lame, I can't even keep my living room tidy, so where's the appeal in that. Changing the emphasis makes all the difference. Mind you 'don't mess with Warwickshire' doesn't sound great either
- Toby Graham
Tina will do, it looks very interesting indeed.
- Sally Church
I've always thought I could do well in something like this. The key thing here is that although they're making a persuasive argument, the work is fundamentally data-driven. The difficult part is how to handle it when your collected data reinforces stereotypes.
- Mr. Gunn
Well, in the case given above the data did reinforce stereotypes: young males who didn't care about the consequences of littering (i.e. fines or damage to the environment) were the primary culprit. They did a great job of catering to what would matter to that demographic: emulating a hero.
- FFing Enigma (aka Tina)
"Scientists at the Ghosh lab at the Hauptman-Woodward Medical Research Institute (HWI) in Buffalo, New York have uncovered the molecular details of Aromatase, the key enzyme required for the body to make estrogen."
- Sally Church
"So sad that Stonehenge wasn't renovated and remade as a millenium project. The KLF were right. In other news, it has been confirmed that the pyramids were an early attempt at space travel (by moving in several directions at once)."
- Julian Bond
I find this explanation a bit questionable, because setting up these stones is a lot of grunt work just to experiment with sound technology. I prefer the explanation that it was, in effect, a clock that let people predict certain seasonal events. And venue for accompanying ceremonies.
- Jerome
I find an explanation that Stonehenge was a concert-party-rave venue in ancient times entirely believable.
- Julian Bond