Hyatt’s Boston-area firing of nearly a hundred housekeeping employees has demonstrated how a management decision, perhaps thought to be a merely local action, can reverberate around the world and threaten the foundations of an otherwise respected brand. The Boston Globe broke the story in its September 17 edition and the very next day, at 6:24 pm September 18, an unidentified individual registered the Web URL www.hyattboycott.com, which is now pumping out support for the terminated employees and spitting venom at the hotel chain. - Åsa Johan