"Its very early right now, but from what I can see, I have 4 points to make: - Hope Google makes it such that when i type +Pepsi, it leads me to the Pepsi India page from within India, than a US page. Their Direct Connect initiative will fall flat on its face without this. This is my gripe with the internet in general, actually. - Speaking of Direct Connect, I would hate to see a brand page being advertised in my Google search results the way Google plans it right now. - Integration with Google Analytics? I almost choked when I read that. Too many parameters to monitor and too many reasons for Brand Managers to complain. - Couple this will Ripples and BMs will always ask 'why are updates on the page not being shared by 'influencers'. Lastly, I think the future is in social platforms that you create, build and control. Screw Facebook/ G+. Every time you think you have finally found a way to maximise (heck, even stabalise) your Edge Rank, Facebook goes and changes their algorithm ever so..."
- Asfaq
"Hi there. Actually, the rubber band idea didn't work for me. For one, I kept forgetting to wear it. If I did, I didn't quite remember to snap myself with it. That said, I realized I was approaching the problem incorrectly. Rather than fighting myself to stop biting my nails, I began to applaud and egg myself on to grow them longer. A smile and a mental 'pat on the back' when I see my nails does the trick for me."
- Asfaq
"This used to happen a lot in the early days of social media in India. Digital Agencies used to SEM campaigns would throw in free Social Media Marketing (which usually meant a fb page and sometimes a twitter account). They stopped managing these properties once the campaign activity was completed. Over time, Brands in India have become increasingly aware of social media and the opportunities it presents. Most TVCs and newspaper ads today carry the Facebook and twitter urls and the brands in themselves are more aware of their online properties and the need to have one unified strategy and presence online. There are some brilliant examples of brands doing it right on Twitter from India - @hellomehippo, @axeangelsclub (disclaimer: Axe is a client), & @fasoos"
- Asfaq