No, seriously! "Wholesome Foods and Wholesome Morals? Organic Foods Reduce Prosocial Behavior and Harshen Moral Judgments" http://spp.sagepub.com/content... - Victor Ganata

Seems like a pretty bogus setup for the study. Although there may well be something to the idea that people with a need to feel self-righteous may be attracted to eating foods marketed as organic. But it's not eating the organic foods that makes them self-righteous, which is how these things are phrasing it. Shit, once upon a time all food was organic - was EVERYONE a jerk then? - Spidra Webster

The headline may be misleading, but I think you'd probably observe the same findings about anything that makes people feel morally superior. - Victor Ganata

People get that sniffy about single malt whisky, beer, wine, cars, OSes, etc. - Spidra Webster

I would like to imagine there's some reason the Whole Foods founder is a jerk... - Andrew C (✓)